'Honor of Kings' Global Sensation... The First Chinese Game to Completely Conquer the Western Market

Tencent's flagship title 'Honor of Kings' has achieved unprecedented success in the global market, writing a new chapter in the history of Chinese games.

According to the latest data released on July 20, 'Honor of Kings' surpassed 150 million monthly active users (MAU) just six months after its global launch. This is a record achieved for the first time by a Chinese game in the Western market, demonstrating an astonishing feat of ranking first simultaneously in 100 countries worldwide.

The performance in the North American and European markets is particularly remarkable. In the United States, it recorded 28 million monthly users, ranking first in revenue for three consecutive weeks on both the Apple App Store and Google Play Store. In the five major European countries (Germany, France, the United Kingdom, Italy, and Spain), it achieved a total of 19 million MAU, proving the success of its localization strategy.

The key to the game's success lies in its thorough localization and game design that meets global standards. Tencent has created character designs and storylines that reflect cultural differences in each region, carefully considering local language support as well as game regulations and cultural sensitivities in each country.

'Honor of Kings' is also actively working on building an esports ecosystem. With a total prize pool of $10 million for global championship tournaments, it has attracted the attention of professional gamers worldwide, and the number of viewers on YouTube and Twitch has exceeded a cumulative total of 500 million.

Industry experts predict that 'the success of Honor of Kings will be a turning point for the global expansion of the entire Chinese gaming industry,' stating that 'more Chinese games will enter the Western market in the future.'