Netflix 'K-pop Demon Hunters' OST Dominates Global Charts... 'Animation+K-pop' Syndrome Explodes

The soundtrack of Netflix's original animation 'K-pop Demon Hunters' is hitting global music charts, showcasing the potential of new Hallyu content.

On the Billboard Global 200 chart released on July 22, HUNTR/X's 'Golden' reached No. 2, proving the synergy created by the combination of K-pop and animation. This is the highest ranking ever for an animation OST, with Korean content monopolizing the top 2 spots following BLACKPINK's 'Jump'.

'Golden' achieved No. 1 in streaming across 170 countries in its first week of release, amassing a total of 98 million plays. The response, especially in North America, was explosive, with 21 million plays in the U.S. and 8.9 million in Canada, marking a new turning point for K-pop's entry into the West.

The strategy of merging animation and music is also gaining attention. 'K-pop Demon Hunters' has attracted not only existing K-pop fans but also anime fans through the characterization of real K-pop idols and an original soundtrack. This is being evaluated as a case that demonstrates the expansion potential of K-content in the global entertainment market.

Netflix announced that 'K-pop Demon Hunters' has been viewed in 42 million households worldwide, entering the global top 10. Additionally, other OST tracks besides 'Golden' are ranking high on charts in various countries, contributing to the overall success of the soundtrack.

An industry insider stated, 'The combination of K-pop and animation is creating a new global trend,' and predicted, 'This type of content expansion will continue in the future.'