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‘BTS 방탄소년단’, With Regular Album No. 5 ‘Arirang’—Simultaneously Topping ‘Billboard’… A New Chapter in K-Pop History

‘BTS 방탄소년단’, With Regular Album No. 5 ‘Arirang’—Simultaneously Topping ‘Billboard’… A New Chapter in K-Pop History

Overcoming limited eligible downloads and exclusion from YouTube, they also reached No. 1 on the ‘Hot 100.’ From mid-tier hip-hop idol groups to No. 1 on Billboard’s singles and albums—then, after completing military service, returning to No. 1 again. “BTS, as a global pop artist—BTS itself is a genre… ‘ARMY’ is a community of values that goes beyond consumers.”
BTS Sweeps ‘Billboard’ at the Same Time With Regular Album No. 5 ‘Arirang’… A New History for K-Pop As Korea’s top global group, BTS, they pulled off an exceptional feat with their fifth regular album, ‘Arirang’—simultaneously claiming No. 1 on the U. S.
[Photo &] BTS Unveils New Song “Swim” for the First Time on “The Tonight Show Starring Jimmy Fallon” … At Guggenheim Concert Venue

[Photo &] BTS Unveils New Song “Swim” for the First Time on “The Tonight Show Starring Jimmy Fallon” … At Guggenheim Concert Venue

BTS Takes Over the Guggenheim in New York—First Stage Performance of New Song “Swim” on “The Tonight Show Starring Jimmy Fallon.” RM Returns to Full Health, and Fans’ Explosive Group Chant Erupts
The Center of Global Pop: BTS Returns, Turning the United States Upside Down “A new song just dropped—how does everyone already know the lyrics?” The Explosive Fandom Chant of “ARMY” Takes Over the Studio When BTS’s new song “Swim” rang out inside the studio of NBC’s flagship talk show “The Tonight...
[Culture &] BTS Sweep Netflix… 18.4 Million Viewers Worldwide for Comeback Live, Claiming No. 1

[Culture &] BTS Sweep Netflix… 18.4 Million Viewers Worldwide for Comeback Live, Claiming No. 1

A global phenomenon that makes its four-year service break feel front-and-center… Captures the top spot in non-English shows across 24 countries and tees up a new documentary
The Comeback of a Global King—Takes Over the World with a Full-Group Stage After Four Years The group ‘BTS’ announced a flawless return after about ‘a four-year service break’. The free performance ‘BTS COMEBACK LIVE: ARIRANG’ held at Seoul’s Gwanghwamun Square on the 21st to celebrate the release...
[Culture &] BTS Surges Past 4 Million Copies in Just 3 Days…Aiming for No. 1 Worldwide on Spotify

[Culture &] BTS Surges Past 4 Million Copies in Just 3 Days…Aiming for No. 1 Worldwide on Spotify

A new debut-era record for the biggest first-week sales. After launching straight to No. 1 on Japan’s Oricon, the album is also expected to dominate key UK/US Billboard charts—confirming its status as a global pop phenomenon.
'BTS', With Their 5th Album 'ARIRANG' Surpassing '4 Million Copies'. . . Topping a Global Record Group 'BTS' announced their triumphant return to the global music market with their full-length studio album 'ARIRANG', released after 3 years and 9 months.
[Culture&] BTS Gwanghwamun Comeback Performance, World Media Focused Attention Including AP, AFP, and The Guardian

[Culture&] BTS Gwanghwamun Comeback Performance, World Media Focused Attention Including AP, AFP, and The Guardian

Major foreign news outlets including AP, AFP, and The Guardian simultaneously reported from the scene of BTS's return performance at Gwanghwamun Square on March 21.
'BTS' Gwanghwamun Landing D-2, Global Attention on the 'Arirang' Stage 'BTS'’s return performance is just two days away, and on the 19th, major foreign news outlets such as 'AP', 'AFP', and 'The Guardian' reported from Seoul, shedding light on this event.
[Culture&] BTS Complete Group Comeback D-1, Grand Return in 'Arirang' (ARIRANG) Title Track 'Swim' (SWIM) Teaser

[Culture&] BTS Complete Group Comeback D-1, Grand Return in 'Arirang' (ARIRANG) Title Track 'Swim' (SWIM) Teaser

World Premiere of New Song Stage at 'Spotify X BTS: Swimside' Event, Appearance on U.S. NBC's Signature Talk Show 'The Jimmy Fallon Show', Special Interview with 'Billboard'!
'BTS', the Prelude to a Grand Voyage... Overwhelmingly Grand Scale of 'Swim' Teaser Revealed Global pop icon 'BTS' showcased overwhelming visuals just one day before their complete group return. The second music video teaser for the title track of their fifth studio album 'Arirang' , released on...
[Culture&] Purple Time Capsule · Arirang Handkerchief… Attention on Cultural Heritage Focused on BTS Comeback

[Culture&] Purple Time Capsule · Arirang Handkerchief… Attention on Cultural Heritage Focused on BTS Comeback

260,000 crowd gathers for BTS Gwanghwamun performance… Cultural heritage globalization accelerates with time capsule exhibition and limited edition traditional goods launch
The Return of the Global Pop Icons… The Prelude to the Globalization of Korea's Cultural Heritage As 'BTS' returns to Seoul for their 'Gwanghwamun Plaza' performance after 3 years and 9 months, the world's attention is shifting to South Korea's 'cultural heritage'.
[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

From pop-up stores to limited edition rooms, a massive marketing campaign targeting ARMYs worldwide has begun
On the 21st, a massive crowd of 260,000 is expected to gather for the special performance of 'BTS' at Gwanghwamun Square in Seoul. With a large-scale gathering of 'ARMY' from around the world anticipated, the domestic industries including retail, fashion, and hotels have launched a massive...
BTS, Regular 5th Album 'Arirang' Comeback Popup Open... Collaboration Goods Sale with 'MU:DS'

BTS, Regular 5th Album 'Arirang' Comeback Popup Open... Collaboration Goods Sale with 'MU:DS'

Operated at Shinsegae Department Store Main Branch and HYBE Headquarters, Spotify Pre-saves Surpass 4 Million... Free Performance at Gwanghwamun on the 21st
The group BTS is holding a popup event to celebrate the release of their regular 5th album 'Arirang' . According to their agency Big Hit Music on the 10th, the popup 'Arirang' will be operated from 1 PM on the album release day, the 20th, until 8:30 PM on the 12th of next month at the Shinsegae...
Seoul Becomes a 'BTS Theme Park'... 'BTS The City Arirang Seoul' Opens on March 20

Seoul Becomes a 'BTS Theme Park'... 'BTS The City Arirang Seoul' Opens on March 20

From Sungnyemun and Seoul Tower Media Facades to Han River Park Experiences... Events to Celebrate the Album Release Will Take Place Across Seoul Until April 12
In celebration of the release of BTS's fifth studio album, all of Seoul will be transformed into a large-scale cultural festival space. Big Hit Music announced on the 6th that from March 20, the release date of BTS's fifth studio album 'Arirang' , until April 12, 'BTS The City Arirang Seoul' (BTS...