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BTS RM Named South Korea’s National Museum of Korea’s First-Ever Global Publicity Ambassador

BTS RM Named South Korea’s National Museum of Korea’s First-Ever Global Publicity Ambassador

BTS RM Kim Nam-joon spreads the beauty of Korea’s traditional culture and heritage worldwide.
A leader of the group ‘Bangtan Sonyeondan’ , ‘RM’ (real name Kim Nam-joon), has been swiftly appointed as South Korea’s ‘National Museum of Korea’’s ‘first-ever global publicity ambassador’ since the museum opened.
| James choi
BTS Busan Concert Draws 110,000 Visitors…Souvenir Sales Surge 136%, Tourism Ripple Effect a Huge Hit

BTS Busan Concert Draws 110,000 Visitors…Souvenir Sales Surge 136%, Tourism Ripple Effect a Huge Hit

The BTS Busan concerts that drew 110,000 people over two days generated massive economic ripple effects, including a 136% jump in local business sales, and wrapped up successfully.
The cultural landscape sometimes triggers a massive tectonic shift along the trajectory of a single artist. Beyond a mere large-scale concert, an astonishing social phenomenon was witnessed in Busan: the entire city—like a vast living organism—transforms into a single artistic text.
| James choi
RIIZE, TREASURE, Lee Young-ji all on board…BOF opens in Busan on the 27th, building on BTS momentum

RIIZE, TREASURE, Lee Young-ji all on board…BOF opens in Busan on the 27th, building on BTS momentum

Asia’s largest music festival BOF runs on the 27th. A star-studded K-pop lineup from RIIZE and more, plus free park concerts by Lee Mu-jin and ZION.T
'The empire of silent sound, universal solidarity of Asia igniting in Busan'A festival is, by nature, a primal refuge where people seek release, and a vast screen onto which the desires of the era are projected.
| James choi
[Photo Story] BTS Celebrates 13th Anniversary in Busan With 110,000 ARMY Members — Korean Fans Chant “Arirang” in a Roaring Singalong at the Concert

[Photo Story] BTS Celebrates 13th Anniversary in Busan With 110,000 ARMY Members — Korean Fans Chant “Arirang” in a Roaring Singalong at the Concert

In Busan, the hometown of Jimin and Jung Kook, the world tour was held. With 110,000 ARMY members chanting “Arirang” in unison, BTS marked the group’s 13th debut anniversary with a blazing performance.
[Photo Story] After 13 Years of Storytelling, BTS Returns to the Night in Busan With 'Arirang'In Busan’s Asiad Main Stadium, wrapped in deep darkness, 55,000 lights flared up at once, as if giving birth to a vast universe.
| James choi
Tickets at 220,000 won sold for 680,000 won…Multiple ticket scalpers arrested for BTS Busan show

Tickets at 220,000 won sold for 680,000 won…Multiple ticket scalpers arrested for BTS Busan show

Police deployed 70 officers for a focused crackdown and arrested 11—using tactics including a threefold markup aimed at foreigners and wristband cutting to conceal the scheme
Black hands targeting a global festival, 'BTS' Busan show 'ticket scalping' operation smashedThe 'BTS' Busan stop of its world tour drew intense global attention. Behind the glitz, illegal 'ticket scalping' deals aimed at foreign visitors were spotted by police watching closely.
| James choi
BTS Busan Concert Delayed by 1 Hour as HYBE Apologizes, New Song Surges to No. 1

BTS Busan Concert Delayed by 1 Hour as HYBE Apologizes, New Song Surges to No. 1

The debut 13th-anniversary single sweeps No. 1 across 79 countries
The King of Global Pop and the Painful Growing Pains Behind a Glorious ReturnIs It an Art of Waiting, or a Predictable Operational Fumble. Busan Asiad Main Stadium, where fans from around the world have gathered.
| James choi
BTS Keeps the Afterglow Going With Busan Shows…Lotte Cinema Hosts Late-Night Screenings for ARMY

BTS Keeps the Afterglow Going With Busan Shows…Lotte Cinema Hosts Late-Night Screenings for ARMY

Recliner seats will be kept available for rest until 7 a.m. the next day after the film screenings at the Busan flagship store on the 12th and 13th…A late-night haven for ARMY at home and abroad
A theater wrapped in a violet tide—‘Purple Night in Busan’ for ARMYMore than just a viewing experience, it’s a place for complete rest. Lotte Cinema has unveiled an unprecedented late-night sanctuary built for the world’s ‘ARMY’.
| James choi
aespa sweeps No. 1 on global K-chart “integrated Melon” after beating BTS, which takes No. 2

aespa sweeps No. 1 on global K-chart “integrated Melon” after beating BTS, which takes No. 2

With its studio album “LEMONADE” (2nd full-length), it dominates daily, weekly, and monthly charts—then dethrones BTS to claim the inaugural top spot on the integrated chart
A syndrome that engulfed Asia, aespa charges ahead without pauseThe throne of an enormous integrated music chart has been decided. The protagonist is the group aespa. On music indices spanning Korea, China, and Japan at an unprecedented scale, the group planted its flag at the top with overwhelming...
| James choi
BTS Reunites as a Full Group to Return for 'BTS Festa' Held for 2 Weeks, Fueled by Its Busan Concert

BTS Reunites as a Full Group to Return for 'BTS Festa' Held for 2 Weeks, Fueled by Its Busan Concert

The 13th-anniversary celebration '13(B)TS' runs online and offline, opening with the release of family photos Videos of songs from the regular 5th album and the officially released new Suga-produced track 'Come Over' will be unveiled in sequence The world tour kicks off at Busan Asiad Main Stadium on 12-13, sustaining the momentum from a North America run that drew 840,000 attendees
The group Bangtan Sonyeondan will hold 'BTS Festa' to mark its 13th anniversary since debut.'13 TS' title rolls out online and offline festival plans According to Big Hit Music, its agency, on June 1, Bangtan Sonyeondan will run the festival 'BTS Festa' for two weeks through both online and offline...
| Seongchan Eol
BTS North America Tour Draws 840,000 People: The Aesthetics of “Sold Out”… April Revenue Hits 114.8 Billion Won, Topping Billboard’s April “Top Tour”

BTS North America Tour Draws 840,000 People: The Aesthetics of “Sold Out”… April Revenue Hits 114.8 Billion Won, Topping Billboard’s April “Top Tour”

“Arirang” erupts in singalongs across the United States, with an eye-popping per-show haul of 18.2 billion won.
The masterpiece of BTS that breaks borders, “Arirang” that swallowed the North American continentThe history of global pop is being rewritten. The group BTS has sparked an unprecedented cultural tectonic shift across North America with its world tour “Arirang”.
| James choi