TWS’ First VR Concert, “RUSH ROAD,” Draws 40,000 Attendees and Wraps Successful Theatrical Run in Korea—Best Results Ever
Breaking Through the Limits of Single-Theater Releases, It Records 40,000 Cumulative Admissions and an Average Seat Occupancy Rate of 81%, Setting a New Standard for K-Pop VR
Planning Participation and Communication Shined…Proving Its Expandability by Pulling in Viewers Beyond the Fandom “42” and Bringing In Fans and General Audiences
Maximizing Immersion with Diverse Space-and-Time Stage Effects and Hit Songs…Kicked Off by Korea’s Box-Office Momentum, Leading to a Global Staggered Release
The group TWS’s first VR concert, “RUSH ROAD (TWS VR CONCERT : RUSH ROAD),” wrapped up its domestic theatrical run successfully, recording the highest-ever performance for K-pop VR concerts. Overcoming the limits of a single-theater release, “RUSH ROAD,” which opened exclusively at MegaBox on March...
