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BTS World Tour Reflections: “Chills from ‘Arirang’ Singalongs That Captivated the World, My Heart Welling Up”…Behind-the-Scenes Revealed on “Run BTS 2.0”

BTS World Tour Reflections: “Chills from ‘Arirang’ Singalongs That Captivated the World, My Heart Welling Up”…Behind-the-Scenes Revealed on “Run BTS 2.0”

From 50,000 people in Mexico to 130,000 spectators in Goyang, the new world tour ‘ARIRANG’ is currently sweeping 34 cities worldwide
The chills of a Korean singalong that swallowed the world, and the charge of “BTS” that breaks orbit The group “BTS” , which has been reshaping the global pop landscape, is currently taking over 34 cities around the world with its new world tour “ARIRANG” on an overwhelming scale.
| James choi
Shinsegae Square, a K-pop Mecca: BOYNEXTDOOR Unveils New Music Video for First Time

Shinsegae Square, a K-pop Mecca: BOYNEXTDOOR Unveils New Music Video for First Time

A regular first-album countdown video packed wall-to-wall with an ultra-large LED screen…QR check-in event to receive signed memorabilia
An overwhelming scale that commands the streets at night in Myeong-dong, and the next icon chosen by Shinsegae Square Myeong-dong, the heart of Seoul, has been transformed into a massive canvas. In a place where the attention of global fandom is concentrated, a new chapter of pop history is being...
| James choi
LCK Fans, Pay Attention… Wonju Unveils a Boldly Parodic Promotional Video for MSI

LCK Fans, Pay Attention… Wonju Unveils a Boldly Parodic Promotional Video for MSI

From Dec. 12 for three days, 'LCK Road to MSI' will be held… with witty parody clips aimed at showcasing Wonju’s appeal as a trendy esports city.
The black sheep of local government PR, Wonju’s global 'esports' supremacy declaration Gangwon Province’s Wonju has perfectly dismantled the rigid grammar typically found in public institutions. With the kickoff to '2026 LCK Road to MSI' drawing intense attention from game fans around the world, it...
| James choi
Stray Kids and Jennie Captivate New York With a Surprise Release of an Unannounced New Song…Stray Kids and Jennie Line Up as Headliners for the ‘Governors Ball 2026’ Music Festival

Stray Kids and Jennie Captivate New York With a Surprise Release of an Unannounced New Song…Stray Kids and Jennie Line Up as Headliners for the ‘Governors Ball 2026’ Music Festival

Stray Kids and Jennie. Jennie unveils an unreleased new song, and then comes Catseye—proof of K-pop’s clout.
K-wave flowing through the heart of New York—and its king and queen at the center In New York, the birthplace of pop, and especially in one of the city’s most acclaimed summer music festivals, ‘Governors Ball Music Festival 2026’ has evolved into the perfect arena for ‘K-pop.
| James choi
'LEMONADE' release celebration: aespa world exhibition 'Complæxity' to open in Euljiro on the 8th

'LEMONADE' release celebration: aespa world exhibition 'Complæxity' to open in Euljiro on the 8th

To mark the release of the second full-length album 'LEMONADE,' aespa will present 'New City' in Euljiro from June 8 to 28 A multifaceted space that visualizes a world of reality and virtuality, choice and cracks through images, sound, objects and language Eight teams of domestic and international artists including Meltmirror take part, along with poet Kim Hae-sol…Anyone can attend without prior reservations
aespa will stage a world-themed exhibition to celebrate the release of its second full-length album, ‘LEMONADE’. Visual expansion and reinterpretation of aespa’s universe According to SM Entertainment and reports across various media on the 1st, ‘Complæxity ‘be inspired’ Exhibition’ is an...
| Seongchan Eol
“It’s a place where we all confirm each other’s existence!” Masterclass, performances, forums, exhibitions, and more wrap up the 12th Pride Expo 2026

“It’s a place where we all confirm each other’s existence!” Masterclass, performances, forums, exhibitions, and more wrap up the 12th Pride Expo 2026

Held for two days from Saturday, May 30 to Sunday, May 31 at Seoul Dongdaemun Design Plaza (DDP), the event drew more than 2,500 visitors and closed out successfully.
Based on six values—Diversity, Equality, Inclusion, Pride, Love, and Solidarity—the country’s largest LGBTQ culture and arts fair, the “12th Seoul Pride Expo 2026,” wrapped up successfully at Seoul Dongdaemun Design Plaza over the two days from Saturday, May 30 to Sunday, May 31.
| Joo Seong-cheol
BTS North America Tour Draws 840,000 People: The Aesthetics of “Sold Out”… April Revenue Hits 114.8 Billion Won, Topping Billboard’s April “Top Tour”

BTS North America Tour Draws 840,000 People: The Aesthetics of “Sold Out”… April Revenue Hits 114.8 Billion Won, Topping Billboard’s April “Top Tour”

“Arirang” erupts in singalongs across the United States, with an eye-popping per-show haul of 18.2 billion won.
The masterpiece of BTS that breaks borders, “Arirang” that swallowed the North American continent The history of global pop is being rewritten. The group BTS has sparked an unprecedented cultural tectonic shift across North America with its world tour “Arirang”.
| James choi
Hong Seok-cheon, Yoo Jeong-su, Park Chang-jin and Other Figures Take the Stage as ‘6th Pride Gala’ Wraps Up!

Hong Seok-cheon, Yoo Jeong-su, Park Chang-jin and Other Figures Take the Stage as ‘6th Pride Gala’ Wraps Up!

An event held to mark ‘IDAHO (International Day Against Homophobia, Transphobia and Biphobia),’ the day against international anti-LGBTQ hate.
The 6th Pride Gala, hosted by the nonprofit Singnaneun Center (Chairman Kim Jo-gwang-soo), was held with great success on May 22 at the Grand Ballroom of the FKI Hall in Yeouido, Seoul. At this event, held in commemoration of ‘IDAHO (International Day Against Homophobia, Transphobia and Biphobia),’...
| Joo Seong-cheol
[Photo &] A Red Tide Swallows the Desert Night, Seizes Las Vegas — BTS “Arirang” Tour Scene That Set 60,000 ARMYs on Fire

[Photo &] A Red Tide Swallows the Desert Night, Seizes Las Vegas — BTS “Arirang” Tour Scene That Set 60,000 ARMYs on Fire

BTS brings traditional Korean music instead of the usual knife-dance choreography, captivating 60,000 fans who transcend generations and race.
A red tide that swallowed the desert night, takes over Las Vegas The heart of global entertainment—Las Vegas in the United States—was fully engulfed by the massive red wave unleashed by 'Bangtan Sonyeondan'. Landmarks that stitched across the city skyline blasted red lights one after another, and...
| James choi
HYBE Latin Pop “Santos Bravos” Wins Its First Award at the Spotify Awards

HYBE Latin Pop “Santos Bravos” Wins Its First Award at the Spotify Awards

HYBE’s five-member Latin pop group Santos Bravos proves its global fandom power by taking home a Spotify Awards trophy just one year after debut
‘HYBE’’s signal of Latin conquest, ‘Santos Bravos’ sweep global awards ‘HYBE’, its ambitious five-member Latin pop group ‘Santos Bravos’, has proven its overwhelming presence in the global music market. At ‘Spotify Podcast Awards’, held on the 13th at the Mexico City venue Auditorio BB in Mexico,...
| James choi