HYBE Latin Pop “Santos Bravos” Wins Its First Award at the Spotify Awards

‘HYBE’’s signal of Latin conquest, ‘Santos Bravos’ sweep global awards

‘HYBE’, its ambitious five-member Latin pop group ‘Santos Bravos’, has proven its overwhelming presence in the global music market.

At ‘Spotify Podcast Awards’, held on the 13th (local time) at the Mexico City venue Auditorio BB in Mexico, ‘Santos Bravos’ achieved a remarkable feat by winning the trophy in the ‘Breakthrough Podcast’ category.

An ‘overwhelming buzz’ proven by global fandom

For this award category, Spotify listening data accumulated over the past year and cultural impact are meticulously analyzed to select the nominees. In particular, since the final winner is determined entirely by 100% global fan voting, it’s regarded as the most objective and core metric for proving an artist’s growth rate, buzz, and listener loyalty.

Having won its first award show trophy since debut last October, ‘Santos Bravos’ said, “It’s such an honor to receive this award. It would never have been possible without you fans who continue to show unwavering support—truly a miracle like that,” leaving a heartfelt message from the prestigious awards stage.

‘K-POP’’s success formula worked in the Latin market

This win goes beyond simply taking home a trophy; it suggests that ‘HYBE’’s meticulous localization strategy—applying ‘K-POP’’s systematic success framework to the Latin market—has started to unleash its full synergy. The global music industry is keeping a close eye on ‘Santos Bravos’’s next moves and ‘HYBE’’s growing grip on the Latin market.