Santos Bravos from HYBE has Arrived

HYBE's ambitious Latin boy group Santos Bravos has finally unveiled themselves. Santos Bravos made their global music market debut by releasing the music video for their debut song '0%' on the 18th (local time).

The music video captures the five members enjoying their time as they immerse themselves in the rhythm of the city, set against the dazzling night of Mexico City. Notably, in the middle of the video, an unexpected blackout brings darkness, but the members' energy reignites the party atmosphere, visually conveying the song's message of "let's fully enjoy this moment in any situation."

The highlight of this music video is undoubtedly the performance. The members' 'sharp choreography' instantly captures the attention of the crowd, proving that they have undergone the K-pop training system. At the end of the video, the flags of their respective home countries flutter behind the members, symbolically showcasing the cultural and musical diversity that Santos Bravos possesses.

Jaime Escallón, the head of HYBE's Latin America label TRU, explained, "Rather than obsessive perfection, the 'real energy' and 'bond' formed by enjoying life and living in the moment is the identity of Santos Bravos," adding, "This music video captures that identity without reservation."

The debut song '0%' is a track where heart-pounding beats, sophisticated electronic sounds, and fast-paced Latin pop melodies blend perfectly. Producer Johnny Goldstein, who has worked with pop legends like The Black Eyed Peas, Britney Spears, and Madonna, enhanced the song's quality. Grammy-winning songwriter Dani London also contributed, adding musical depth. Particularly, the repeated lyrics in the chorus, "Donde quiero estar (Where I truly want to be)," resonate strongly with the members' free energy, providing a strong addictive quality.