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[Photo&] Yoon Soo-il, the original

[Photo&] Yoon Soo-il, the original "Apartment" singer also called by Rosé—The secret behind 50 years of a music career

The backstory behind the national hit "Apartment" rekindled by the craze surrounding BLACKPINK’s Rosé. Yoon Soo-il, the originator of "rock trot," will hold a 50th-anniversary debut concert at the Sejong Center for the Performing Arts in May.
A living legend of Korean popular music, the creator of 'rock trot'There is someone who refused to accept Western pop and rock indiscriminately and instead pioneered a unique genre by adding distinctive Korean color. That is 'Yoon Soo-il', celebrating his 50th anniversary since debut this year.
| James choi
A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

For the first time in four years, BTS returns as a full group and unveils the first live performance of their new song “Arirang” at Gwanghwamun, Korea’s iconic landmark—bringing it to the world for the first time. Netflix confirmed it will stream live in more than 190 countries, delivering a shared, simultaneous experience with the “Biggest Viewing Party on Earth.” Through close collaboration between HYBE and Netflix, the show will highlight harmony between tradition and modernity—previewing a cultural event that reflects the reach and stature of K-culture.
An unprecedented event is taking place in Korea—right in the heart of Seoul. BTS , who released a new album for the first time in four years, will present a live performance alongside Netflix at Seoul’s Gwanghwamun.
| Seongchan Eol
[Culture&] 14 Million 'King's Affection' Park Ji-hoon Syndrome…Previous Works and Webtoons Also Making a Comeback

[Culture&] 14 Million 'King's Affection' Park Ji-hoon Syndrome…Previous Works and Webtoons Also Making a Comeback

With the success of the movie 'The King’s Affection', Park Ji-hoon’s previous works and the webtoon based on the story of King Danjong are creating a resurgence, especially among Gen Z.
Surpassing 14 Million 'The King’s Affection', the 'Park Ji-hoon Syndrome' Takes Over TheatersThe movie 'The King’s Affection' has surpassed a cumulative audience of 14 million, marking a new milestone in Korean cinematic history.
| James choi
[Culture&] Gong Yoo and Yeon Sang-ho make an entrance... The Florence Korea Film Festival ignites Italy

[Culture&] Gong Yoo and Yeon Sang-ho make an entrance... The Florence Korea Film Festival ignites Italy

The K-movie craze proven by the sold-out opening film. Local dignitaries continue to visit various events including the Gong Yoo special exhibition.
K-content's foothold in Europe, '24th Florence Korea Film Festival' opensFlorence, Italy has become hot with Korean films. The local prestigious Korean cultural festival, '24th Florence Korea Film Festival', had a glamorous opening at the La Compagnia theater on the 19th .
| James choi
[Culture&] 'Yeongwol' Business District Revival! Following the success of the movie '왕과 사는 남자', 상동광산 reopens after 32 years with core mineral tungsten

[Culture&] 'Yeongwol' Business District Revival! Following the success of the movie '왕과 사는 남자', 상동광산 reopens after 32 years with core mineral tungsten

Sales in Yeongwol jumped 35.7% in 4 weeks since release. Anticipated economic boom with the return of the tungsten producing 상동광산!
The movie '왕과 사는 남자' has become a blockbuster hit, changing the economic landscape of 'Yeongwol'The mega-hit of the movie '왕과 사는 남자' (hereafter referred to as KingAndTheMan) is driving an economic renaissance in Yeongwol, the main filming location.
| James choi
[Culture&] BTS Complete Group Comeback D-1, Grand Return in 'Arirang' (ARIRANG) Title Track 'Swim' (SWIM) Teaser

[Culture&] BTS Complete Group Comeback D-1, Grand Return in 'Arirang' (ARIRANG) Title Track 'Swim' (SWIM) Teaser

World Premiere of New Song Stage at 'Spotify X BTS: Swimside' Event, Appearance on U.S. NBC's Signature Talk Show 'The Jimmy Fallon Show', Special Interview with 'Billboard'!
'BTS', the Prelude to a Grand Voyage... Overwhelmingly Grand Scale of 'Swim' Teaser RevealedGlobal pop icon 'BTS' showcased overwhelming visuals just one day before their complete group return. The second music video teaser for the title track of their fifth studio album 'Arirang' , released on the...
| James choi
[Culture&] Purple Time Capsule · Arirang Handkerchief… Attention on Cultural Heritage Focused on BTS Comeback

[Culture&] Purple Time Capsule · Arirang Handkerchief… Attention on Cultural Heritage Focused on BTS Comeback

260,000 crowd gathers for BTS Gwanghwamun performance… Cultural heritage globalization accelerates with time capsule exhibition and limited edition traditional goods launch
The Return of the Global Pop Icons… The Prelude to the Globalization of Korea's Cultural HeritageAs 'BTS' returns to Seoul for their 'Gwanghwamun Plaza' performance after 3 years and 9 months, the world's attention is shifting to South Korea's 'cultural heritage'.
| James choi
Park Chan-wook, Lee Jung-jae, and Byun Woo-seok Gather in One Place... tvN Voice Documentary 'I Am K' Launches

Park Chan-wook, Lee Jung-jae, and Byun Woo-seok Gather in One Place... tvN Voice Documentary 'I Am K' Launches

43 Voices that Penetrate the Essence of the K-Content Syndrome… Interview-Centered Voice Documentary
The leading figures of Korean cinema and drama gather in one place.The voice documentary launched by tvN, I Am K, is a program that interprets the reality of the syndrome phenomenon through the perspectives and insights of highly engaged individuals in K-content both domestically and...
| Kim Ji-yeon
[Culture&] Oscar-winning Director Chris Appelhans of 'K-Pop Demon Hunters' Eats Raw Ramen at the Oscars! Next Up: 'Welcome, First Time in Korea'

[Culture&] Oscar-winning Director Chris Appelhans of 'K-Pop Demon Hunters' Eats Raw Ramen at the Oscars! Next Up: 'Welcome, First Time in Korea'

Chris Appelhans, who broke open a bag of ramen at the Oscars, confirmed to appear on 'Welcome, First Time in Korea' with his son in May
Eating Raw Ramen at the Oscars, the Charming Down-to-Earth Side of a MasterThe unique actions of Chris Appelhans, director of the globally successful Netflix animation 'K-Pop Demon Hunters', at the '98th Academy Awards' have become a hot topic.
| James choi
Pansori and Samulnori on Stage... 'Kedahon' OST 'Golden' Decorates Oscar Celebration Stage

Pansori and Samulnori on Stage... 'Kedahon' OST 'Golden' Decorates Oscar Celebration Stage

24 dancers wearing traditional Korean attire and a grim reaper's hat appear, the most Korean stage in Academy history... Leonardo DiCaprio and Emma Stone's cheering sticks draw attention
"To brighten the darkness, we will sing our song / With this steadfast sound, we will heal the world. "A poignant line from Pansori resonated on the stage of the 98th Academy Awards, the most prestigious festival in the American film industry, on the 15th .
| 김지민