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Even a U.S. Pop Star Cancels Shows—But BTS’s World Tour Returns After 7 Years With Every Ticket Sold Out in a Frenzy

Even a U.S. Pop Star Cancels Shows—But BTS’s World Tour Returns After 7 Years With Every Ticket Sold Out in a Frenzy

As the U.S. live-music industry grapples with a shortage of remaining seats driven by high inflation, BTS’s first tour in seven years sells out every show and turns the entire city into a festival
The U.S. live music industry—the heart of the global concert business—has hit an unprecedented deep freeze. Amid the fallout from punishing inflation and ticket-price hikes that have derailed major pop stars’ tours one after another, “BTS”’s North American and European tour has been delivering...
RIIZE, TREASURE, Lee Young-ji all on board…BOF opens in Busan on the 27th, building on BTS momentum

RIIZE, TREASURE, Lee Young-ji all on board…BOF opens in Busan on the 27th, building on BTS momentum

Asia’s largest music festival BOF runs on the 27th. A star-studded K-pop lineup from RIIZE and more, plus free park concerts by Lee Mu-jin and ZION.T
'The empire of silent sound, universal solidarity of Asia igniting in Busan' A festival is, by nature, a primal refuge where people seek release, and a vast screen onto which the desires of the era are projected.
BTS Takes Over Busan…Foreigners Spend 2 Times More at Traditional Markets, Hotel Bills ‘Rip-Off Fees’

BTS Takes Over Busan…Foreigners Spend 2 Times More at Traditional Markets, Hotel Bills ‘Rip-Off Fees’

With foreign card payments up 73%, sales at traditional markets jump 2-fold…Data also sheds light on ‘rip-off pricing’ at lodging businesses
A pilgrimage for pop culture—and a find of the most ‘Korean’ kind of spending ‘Bangtan Sonyeondan’’s arrival in Busan sparked sociological meaning far beyond a massive concert. The fan frenzy that gathered from around the world—the so-called ‘ARMY’—was a giant testbed showing how modern pop culture...
Shakira, the Latin Pop Queen Set to Swallow Up North and Central America in 2026, Opens the World Cup With “Dai Dai” in the Opening Ceremony’s First Performance…The Final Features BTS and Madonna on Stage

Shakira, the Latin Pop Queen Set to Swallow Up North and Central America in 2026, Opens the World Cup With “Dai Dai” in the Opening Ceremony’s First Performance…The Final Features BTS and Madonna on Stage

The official theme song makes its first appearance at the Aug. 11 opening ceremony in Mexico City The July final halftime show will feature headline performances by BTS and Madonna
The return of a legend, the prologue to the ‘Latin pop queen’ that will seize the spotlight over North and Central America in 2026 ‘The absolute ruler of Latin pop’ ‘Shakira’ once again takes control of the hearts of football fans around the world.
[Photos &] K-Culture and K-Pop Fandom Rock Colombia’s Election Campaign: Left-Wing Candidate’s “OPPA” and “I Love You” Strategy

[Photos &] K-Culture and K-Pop Fandom Rock Colombia’s Election Campaign: Left-Wing Candidate’s “OPPA” and “I Love You” Strategy

Colombia’s left-wing presidential candidate targets young voters by leaning on the K-pop fandom. Using social messages from K-culture such as BTS to push back against the conservative camp.
An Unexpected Gamble That Shook Colombia’s Presidential Race, Blurring the Lines Between Politics and Culture On the modern political stage, “image making” is not just packaging—it is the core mechanism of power.
Busan Station opens “BTS Welcome Center” for 5 days — Hive’s official stamp rally

Busan Station opens “BTS Welcome Center” for 5 days — Hive’s official stamp rally

Hive’s official stamp rally, K-beauty experiences, and a variety of traditional performances will greet visitors.
Busan, a holy site for global fandoms, and the “Welcome Center” at its heart The Busan Metropolitan City and the Busan Tourism Organization will operate a once-in-a-generation hospitality hub at Busan Station’s “Busan Eurasia Platform” from the 5th to the 21st.
KTO and Busan City Launch Crackdown on “Hotel Price Gouging” Ahead of BTS Busan Concert

KTO and Busan City Launch Crackdown on “Hotel Price Gouging” Ahead of BTS Busan Concert

The global mega event cannot afford to tarnish Busan’s standing.
A spotlight on the global stage—and the task behind it Busan’s long-awaited arrival of the global pop icon “BTS” is nearly here. Ahead of the world tour running from April 12 to 13, eyes from fans worldwide are turning to Busan.
BTS North America Tour Draws 840,000 People: The Aesthetics of “Sold Out”… April Revenue Hits 114.8 Billion Won, Topping Billboard’s April “Top Tour”

BTS North America Tour Draws 840,000 People: The Aesthetics of “Sold Out”… April Revenue Hits 114.8 Billion Won, Topping Billboard’s April “Top Tour”

“Arirang” erupts in singalongs across the United States, with an eye-popping per-show haul of 18.2 billion won.
The masterpiece of BTS that breaks borders, “Arirang” that swallowed the North American continent The history of global pop is being rewritten. The group BTS has sparked an unprecedented cultural tectonic shift across North America with its world tour “Arirang”.
Global Pop Icon Zara Larsson Announces First Solo Korea Concert in October

Global Pop Icon Zara Larsson Announces First Solo Korea Concert in October

The Swedish pop star returns to Billboard with a comeback driven by the “Symphony” meme, marking the first time an artist who has collaborated with BTS and TWICE will perform solo in South Korea.
“Global pop icon” Zara Larsson’s first solo Korea date proves her overwhelming presence Swedish-born pop prodigy “Zara Larsson”, who has swallowed up music charts around the world, finally takes the stage in Korea.
Korean Folk Music in the Spotlight Inside K-pop in Argentina—Special Exhibition Featuring BTS, Stray Kids, and K-pop Demon Hunters

Korean Folk Music in the Spotlight Inside K-pop in Argentina—Special Exhibition Featuring BTS, Stray Kids, and K-pop Demon Hunters

Joo Argentina Korean Cultural Center holds a special exhibition ‘Good, God, Kkun’ through Aug. 5 in Buenos Aires, shining a light on the elements of Korean folk music that have seeped into K-pop content
A Joseon groove that shook the other side of the globe in South America… ‘K-pop’, dressed in traditional attire In the heart of Buenos Aires, Argentina, in South America, the deep resonance of ‘Korean traditional music’ has arrived.