RIIZE, TREASURE, Lee Young-ji all on board…BOF opens in Busan on the 27th, building on BTS momentum

'The empire of silent sound, universal solidarity of Asia igniting in Busan'

A festival is, by nature, a primal refuge where people seek release, and a vast screen onto which the desires of the era are projected. The largest multi-genre music festival in Asia, '2026 Busan One Asia Festival' (hereinafter 'BOF'), marks a historic turning point as it celebrates its 10th anniversary and launches in dazzling fashion. Beyond mere consumer entertainment, a modern-day rite (Ritual) unfolds around Busan Asiad Main Stadium, where fans from around the world gather and communicate in the shared language of 'K-culture'. This is a massive social phenomenon that proves 'Hallyu' has moved beyond a passing trend to become a universal cultural power spanning Asia.

The lineup of artists taking the stage precisely maps the current landscape of global pop culture. On the 27th, 'AKMU', led by the duo’s uniquely compelling storytelling, will kick things off, followed by 'U-Know Yun-ho', the king of K-pop, the core of the global fandom 'TREASURE', 'Hae-chan' (NCT), and 'Cravity' to raise the intensity of the stage. Then on the 28th, 'RIIZE', which has surged into view as a new icon of the times, 'Lee Young-ji' with energy that cannot be replaced, and 'tripleS' driven by a multi-member system will take control. While they use different musical grammars, the explosive energy they unleash from the stage converges into a single, giant narrative of 'global K-pop artists'.

Behind the fierce heat of the mega event lies the artistic overturning of everyday space. Ahead of the main event, at 1 p.m. on the 20th, at Hwamyeong Ecological Park in Buk-gu, a 'park concert' will be held where nature and music interact. The opening by 'Band Kirin' and 'Hathaway', which symbolizes the self-sustaining power of local culture, offers a playful alternative to centralized cultural power. Next, the unmistakable tones of 'Lee Mu-jin' and 'Zion.T' combine with the crisp air of an autumn forest, letting crowds experience the true value of 'public art'—opened for free to the public.

Tickets to join this massive cultural commotion are distributed exclusively through the 'NOL' (NOL) and 'NOL ticket' (NOL ticket) platforms. Busan Mayor Park Hyung-joon said, "We will spare no effort to prepare the event so that international and domestic visitors can fully enjoy special Hallyu content they can experience only in Busan." The message reads as a strategic intention for the local government to brand not just a one-off event, but the city of Busan itself as a 'global cultural platform'. After 10 years, 'BOF' is evolving beyond a simple festival—into a powerful arena for solidarity that reshapes Asia’s cultural map.