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'Chiikawa' surpasses 730,000 in six days ... Nikkei analyzes secret behind craze:

'Chiikawa' surpasses 730,000 in six days ... Nikkei analyzes secret behind craze: "K-pop-style marketing"

The Japanese hit, which drew 11.33 million moviegoers at home, reached No. 2 at the box office through CJ ENM's K-pop-style marketing and its connection with younger audiences
Synergy between young people's realities and K-pop marketing The Japanese animated film 'Chiikawa: The Secret of Mermaid Island' is generating an unusually strong box-office buzz in South Korea, prompting a major Japanese media outlet to take an in-depth look at the phenomenon.
J-pop Agency Benchmarks K-pop as It Hires Former HYBE Producer Kim Min-jung

J-pop Agency Benchmarks K-pop as It Hires Former HYBE Producer Kim Min-jung

Avex’s formula for turning a 4 billion yen profit points to its next step after XG: taking the global market with VIBY, a boy group whose members are 15 to 19 years old.
J-pop’s dramatic comeback through K-pop benchmarking and a fundamental overhaul Avex, one of Japan’s leading entertainment agencies, has successfully overhauled its business by aggressively benchmarking South Korea’s “K-pop” system.
'LABOUM' alumna Yujeong to marry this winter after yearlong preparations — Who is her fiancé?

'LABOUM' alumna Yujeong to marry this winter after yearlong preparations — Who is her fiancé?

She announced the surprise wedding in a handwritten letter on the 8th, highlighting her wide-ranging work, including as a Defense TV host
From the driving force behind “Journey to Atlantis” to finding a lifelong partner Yujeong, 34, the former leader of girl group 'LABOUM', will marry this winter. The news marks a significant new chapter for the singer, who won fans with her signature fresh charm and steady vocals before leaving the...
[On the Ground at BIFF] “Art Is Art”: Zhang Yimou Breaks Silence on Historical Controversy Over “Assassins”; Top Asian Film to Be Named on 15th

[On the Ground at BIFF] “Art Is Art”: Zhang Yimou Breaks Silence on Historical Controversy Over “Assassins”; Top Asian Film to Be Named on 15th

Director Jung Juri shares concerns that creators could be intimidated; the 31st Busan International Film Festival jury will select South Korea’s Academy submission from 13 competition entries
Director “Zhang Yimou”, the Chinese cinema master serving as jury president for this year’s 31st Busan International Film Festival competition, has firmly stated his position on the controversy over historical distortion surrounding “Assassins”, a film that has recently stirred South Korea’s movie...
[At the Busan International Film Festival] Michelle Yeoh returns to Busan after 15 years, a proud symbol of Asian cinema after breaking through the “minority” barrier

[At the Busan International Film Festival] Michelle Yeoh returns to Busan after 15 years, a proud symbol of Asian cinema after breaking through the “minority” barrier

Asian Film Person of the Year Award winner expresses interest in new film “My Grandma Is the Cube King” and working with acclaimed directors
A 40-year acting journey that broke Hollywood’s glass ceiling becomes a milestone for Asian cinema "Like the Busan International Film Festival, I have walked this path for a long time. We all started in Asia with the goal of taking our films and culture to the world, and I believe we ultimately...
'Solo Leveling' reveals additional cast including Han So-hee, Kang You-seok, Sung Joon, Lee Sung-min and Jung Ji-hoon!

'Solo Leveling' reveals additional cast including Han So-hee, Kang You-seok, Sung Joon, Lee Sung-min and Jung Ji-hoon!

The story follows Sung Jin-woo (Byun Woo-seok), an E-rank hunter considered the weakest among the hunters who protect the real world, as he levels up into the strongest hunter capable of saving the world.
The Netflix series 〈Solo Leveling〉 follows Sung Jin-woo, an E-rank hunter considered the weakest among the hunters who protect the real world from monsters beyond the gates, as he awakens in the face of death and levels up into the strongest hunter capable of saving the world.
[Busan International Film Festival] Grand opening draws Michelle Yeoh, Hyun Bin and other stars as 93 world premieres are unveiled

[Busan International Film Festival] Grand opening draws Michelle Yeoh, Hyun Bin and other stars as 93 world premieres are unveiled

The 10-day festival opens with 316 films from 59 countries, bringing master filmmaker Alfonso Cuarón and Michelle Yeoh to Busan; Yeoh receives the Asian Filmmaker of the Year Award
South Korea's premier film event and Asia's largest film festival, the '31st Busan International Film Festival' , opened in grand style on Oct. 6. The festival launched a 10-day cinematic journey featuring 316 films, including 93 'world premieres' being shown for the first time anywhere in the...
Save the Children’s 12th Children’s Rights Film Festival goes outdoors for first time, builds on 370,000-viewer success

Save the Children’s 12th Children’s Rights Film Festival goes outdoors for first time, builds on 370,000-viewer success

Festival opens at Ichon Hangang Park on the 31st, with exclusive screening of director Yoon Dan-bi’s new film “Class 3-6 Graduation Video_V14”
What texture does the world have when seen through children’s eyes, in places beyond adults’ view. Save the Children, an international nongovernmental organization focused on children’s rights, is using film to raise serious questions for society.
Tom Cruise makes surprise visit to South Korean theaters, stages opening-day greeting for ‘Digger’

Tom Cruise makes surprise visit to South Korean theaters, stages opening-day greeting for ‘Digger’

He surprises fans at CGV Yeonnam and Yongsan I’Park Mall, delivering a blockbuster fan experience
Tom Cruise, the star of the film 〈Digger〉 (directed by Alejandro G. Iñárritu), made a surprise stage appearance for South Korean audiences on the film’s opening day, Oct. 3. Warner Bros. Korea, which imported and distributed the film, released footage on Oct.
31st Busan International Film Festival opens today with 93 world premieres, bringing Asia’s biggest film celebration and global auteurs and stars to Busan

31st Busan International Film Festival opens today with 93 world premieres, bringing Asia’s biggest film celebration and global auteurs and stars to Busan

A 10-day run through the 15th features 247 officially invited films from 59 countries, including 93 world premieres
Ten days of cinema, with masters and stars creating an overwhelming film paradise The 31st Busan International Film Festival, the heart of Asia’s cinema scene, is set to make a spectacular return. The festival will open at 6 p. m.