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BTS Syndrome Is Eternal… “Butter” Music Video Smashes 1.1 Billion YouTube Views Record

BTS Syndrome Is Eternal… “Butter” Music Video Smashes 1.1 Billion YouTube Views Record

The “Butter” MV, the second English single released in May 2021, hits 1.1 billion YouTube views as of the morning of the 27th A Billboard “Hot 100” No. 1 chart-topper, it becomes the group’s seventh music video to surpass 1.1 billion views in total, underscoring an unending surge in popularity Kicking off in Goyang, the world tour “Arirang” is cruising along, with the group set to take over New York’s MetLife Stadium in the U.S. in August
Big Hit Music said on the 27th that BTS’s hit song “Butter” music video has surpassed 1. 1 billion views on YouTube. The group’s seventh 1. 1 billion-view global mega hit in total The “Butter” music video, a digital single released by BTS in May 2021, surpassed 1. 1 billion YouTube views around 2 a. m.
| Seongchan Eol
[Photo&] ENHYPEN Breaks Through to Its First Ever Comic-Con—Dark Moon Brings Together a Fandom of 200 Million Views

[Photo&] ENHYPEN Breaks Through to Its First Ever Comic-Con—Dark Moon Brings Together a Fandom of 200 Million Views

SDCC panel talk and a bustling booth spotlight the film “Twilight” director and the vampire world
K-pop idols have made their first entry into San Diego Comic-Con , the world’s largest pop-culture festival. The protagonists are the group ‘ENHYPEN’. On the 23rd , they attended the event at the San Diego Convention Center in the United States as panel guests and met the global fanbase of the...
| James choi
BTS Hits the World Cup Stage, and Google Searches Explode 4-Fold

BTS Hits the World Cup Stage, and Google Searches Explode 4-Fold

Spotify tops a record 30 million plays—streaming of “Dynamite” jumps 105%
“BTS” magic in 13 minutes… the reason searches for the group surged 4 times worldwide The group BTS took over the halftime show of the 2026 FIFA North America and Central America World Cup final, setting a new milestone in global popular music history.
| James choi
[Netflix Charts] ‘Kim Bu-jang’ Tops for 3 Straight Weeks by Non-English Show Ranking… ‘K-Content’ Dominates Global Top 10 with 5 Picks

[Netflix Charts] ‘Kim Bu-jang’ Tops for 3 Straight Weeks by Non-English Show Ranking… ‘K-Content’ Dominates Global Top 10 with 5 Picks

The series draws 8.2 million views and surges in popularity across 73 countries… ‘Donggung’ ranks No. 2 and ‘Apartment’ No. 5, among other Korean hits
So Ji-sub’s ‘Kim Bu-jang’ Spotted at No. 1 for 3 Straight Weeks… Netflix Seizes the K-Content Sweep of 5 Titles Views Top 8.2 Million and Enters 73 Countries Worldwide, with ‘Donggung’ and ‘Apartment’ Riding a Shared Wave of Success The Unmatched Run of ‘Kim Bu-jang’ Grabs Global Viewers with...
| James choi
NewJeans Unveils a Surprise Group Video With Four Members After 1 Year and 4 Months — Minji’s Return Signal

NewJeans Unveils a Surprise Group Video With Four Members After 1 Year and 4 Months — Minji’s Return Signal

The agency behind NewJeans releases a debut 4th anniversary special film, saying it will announce future activity plans after finishing discussions, while Danielle shares her latest status on social media after a contract termination
After a long stretch of silence, NewJeans grabbed attention across the global music world with a sudden release of a group video featuring the four-member lineup after 1 year and 4 months. Marking the 22nd, the debut 4th anniversary, the special film featuring Minji, who had been probing the...
| James choi
KBS·JTBC Ratings Tie at 3.4% as Spain Wins — ‘Dynamite’ by BTS Lights Up the Night

KBS·JTBC Ratings Tie at 3.4% as Spain Wins — ‘Dynamite’ by BTS Lights Up the Night

BTS Makes World Cup History with the First-Ever Halftime Show, While Jung Ho-yeon Heads to the Final as the Trophy Presenter for a 1-0 Match
At the broadcast booth of the ‘2026 International Federation of Association Football North America Cup’ final, which drew the attention of soccer fans around the world, ‘KBS’ and ‘JTBC’ staged a ratings showdown with not an inch to spare. The return of the invincible fleet, and a 3.
| James choi
PSY’s “Gangnam Style” hits 6 billion views—K-pop’s first YouTube milestone

PSY’s “Gangnam Style” hits 6 billion views—K-pop’s first YouTube milestone

Achieved 14 years after its release, an unprecedented record. PSY celebrates 6 billion views at his “Hummpkeok Show” concert in Gwacheon, wearing the legendary music video outfit
A great legacy fired by “B-grade sensibility”—seizing the unprecedented 600-million-view summit PSY ’s mega-hit song, “Gangnam Style”’s music video, finally surpassed YouTube views of “6 billion views”, reshaping the stature of South Korean popular music and adding a new golden milestone to K-pop...
| James choi
'Goblin' · 'Reply 1988' Marks 10 Years… Life Dramas Return in the Form of Variety Shows

'Goblin' · 'Reply 1988' Marks 10 Years… Life Dramas Return in the Form of Variety Shows

From Gong Yoo and Kim Go-eun to Park Bo-gum, the spin-off variety shows bank on a loyal fandom—and still carry the generational pull that endures 10 years later.
“Dad!” As Ahn Jae-hong calls out to actor Kim Seong-kyun, the familiar greeting from back then echoes: “I’m really, truly so glad—so glad!” When the scene shifts, Gong Yoo and Kim Go-eun recreate that signature moment when they turned the living-room drama into a sea of tears—then toss out a cheeky...
| James choi
UNIS Releases First Japan Mini Album … Teases Y2K Summer Song

UNIS Releases First Japan Mini Album … Teases Y2K Summer Song

The multinational girl group UNIS prepares for its first Japanese mini album, “UNIS SPARKLE!”, bringing Y2K sensibilities into view as it launches a full-fledged global push
Global rookies head for Japan, offering a fresh take on Y2K A super rookie poised to shake up the global music market is setting out to conquer Japan’s island chain. The multitracial girl group UNIS, a talent powerhouse created by the audition program “Universe Ticket,” will release its first...
| James choi
BTS Leads K-Pop Export Surge of 125% in the First Half… BigBang and Stray Kids Take the Stage in the Second Half

BTS Leads K-Pop Export Surge of 125% in the First Half… BigBang and Stray Kids Take the Stage in the Second Half

After conquering the United States, Blackpink, Cortiz, BigBang, and Stray Kids are set to reclaim the annual 100-million-album milestone this year
The map of global pop music history is in turmoil. Fueled by the overwhelming performances of mega artists such as 'BTS' and 'Blackpink', the 'K-pop market' saw an unprecedented boom in the first half of this year.
| James choi