BTS Syndrome Is Eternal… “Butter” Music Video Smashes 1.1 Billion YouTube Views Record

Big Hit Music said on the 27th that BTS’s hit song “Butter” (Butter) music video has surpassed 1.1 billion views on YouTube.

The group’s seventh 1.1 billion-view global mega hit in total The “Butter” music video, a digital single released by BTS in May 2021, surpassed 1.1 billion YouTube views around 2 a.m. on the 27th. With that, BTS now holds its seventh music video to exceed 1.1 billion views in total, following “Dynamite,” “Boy With Luv,” “DNA,” “MIC Drop,” “FAKE LOVE,” and “IDOL.” When it was released, the music video crossed 100 million views in about 21 hours, setting a record for the shortest time among K-pop music videos.

A perfect harmony of addictive dance pop and fluid performances “Butter” is BTS’s second English single, following “Dynamite.” The track’s signature lies in a bass line that grabs listeners from the opening and a crisp synthesizer sound, characteristic of the addictive dance pop genre. It debuted at No. 1 on the U.S. Billboard main singles chart “Hot 100” on June 5, 2021, becoming the group’s 10th No. 1 song in total and spending 20 weeks on the chart. In the music video, BTS delivers performances that alternate between black-and-white and color screens, using both suits and casual outfits. The group’s seven members convey a pleasing burst of energy through fluid yet powerful choreography, including movements that sweep hair up, hand-kiss performance gestures, and lively footwork steps.

World tour “Arirang” running from Goyang to New York’s MetLife Stadium BTS has maintained its sturdy global popularity, holding multiple music videos with more than a billion views, including “Dynamite.” Meanwhile, BTS has been carrying out the world tour “Arirang” performances successfully since April, when they began in Goyang. The group will continue the intense tour momentum when they take the stage at New York’s MetLife Stadium in the U.S. on August 1–2, and they plan to meet with global fans.