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ENHYPEN Named New Face of Shilla Duty Free as Brand Steps Up Global Marketing

ENHYPEN Named New Face of Shilla Duty Free as Brand Steps Up Global Marketing

Global K-pop group ENHYPEN named official promotional models for Shilla Duty Free Riding No. 1 Billboard 200 debut and five consecutive double-million-selling albums, group to expand engagement with customers overseas Brand to launch diverse global campaigns spanning online and offline promotions, digital content and more
The group ENHYPEN has been named the new face of Shilla Duty Free, underscoring its global influence. ENHYPEN named Shilla Duty Free's signature global face Shilla Duty Free and ENHYPEN's agency, BELIFT LAB, said on the 4th that the two companies signed a memorandum of understanding on the 26th of...
| Seongchan Eol
ENHYPEN clears first six-member test with 'THE SIN : BLISS,' reaches fifth 2 million-seller milestone

ENHYPEN clears first six-member test with 'THE SIN : BLISS,' reaches fifth 2 million-seller milestone

The album surpassed 2.02 million copies on Hanteo Chart after its release and went straight to No. 1 on Japan's Oricon daily ranking
Six members turn crisis into opportunity, proving their strength by conquering the chartsWith its eighth mini album, 'THE SIN : BLISS,' ENHYPEN has written another chapter in its 'double million-seller' history, further cementing its status as a global idol group.
| James choi
Singer Evan to open Macau NBA Fan Day on Oct. 10 with global-stage performance

Singer Evan to open Macau NBA Fan Day on Oct. 10 with global-stage performance

Performance set ahead of Dallas-Houston preseason game; first solo album, 'Death of Me,' due out next month on the 7th
Opening a global sports festival, a stage for solo artist Evan to take flightSinger Evan is set to make a commanding impression on a major stage drawing the attention of sports fans worldwide. On Oct. 10, he will take the global stage at NBA Fan Day 2026 Presented by Alibaba Cloud at the Venetian...
| James choi
ENHYPEN’s Evan to Appear at the Grammy Museum ‘Spotlight’

ENHYPEN’s Evan to Appear at the Grammy Museum ‘Spotlight’

Following DEUTCHII and KATSEYE, the global act delivers a live performance of a new song at a special Grammy stage on Sept. 14
Targeting the global pop scene head-on, the next-generation icon chosen by the GrammysEvan, an artist from the group ENHYPEN, is pushing firmly into the heart of the global music market. According to his agency, Belift Lab, Evan will make a surprise appearance on the 'Spotlight' stage, set to be...
| James choi
ENHYPEN rolls out a full-scale brand overhaul with a 6-member reorganization…sets off anew with August mini album No. 8 ‘THE SIN : BLISS’

ENHYPEN rolls out a full-scale brand overhaul with a 6-member reorganization…sets off anew with August mini album No. 8 ‘THE SIN : BLISS’

'Multidimensional solidarity' as a core value that goes beyond ‘connection’—launches a brand renewal, opens a new logo and symbols After growing into a dark fantasy narrative following its debut on Mnet’s ‘I-LAND,’ ENHYPEN reorganizes as a six-member unit after Heeseung’s departure The group is set to release its eighth mini album, ‘THE SIN : BLISS,’ in August and is pushing harder toward a leap as a global artist
ENHYPEN has carried out a brand overhaul to reset the team’s vision and direction.‘Multidimensional solidarity’ beyond connection…announces a new vision Belift Lab said on the 29th that ENHYPEN—Jungwon, Jay, Jake, Sunghoon, Sunoo, and Ni-ki—completed a brand renewal with the aim of strengthening...
| Seongchan Eol
'ENHYPEN' alumnus Heeseung makes solo debut as EVAN… transforms into a singer-songwriter

'ENHYPEN' alumnus Heeseung makes solo debut as EVAN… transforms into a singer-songwriter

His first single, 'Ride or Die,' is set for release on the 22nd. He takes part in everything from lyrics and composition to visual concept planning as he leaps forward as a fully formed artist
He breaks out of his idol skin and soars as an artist, EVAN's lethal solo standHeeseung, who debuted with global boy group 'ENHYPEN', has stepped out from past glory and faced the public under a new name: solo artist 'EVAN' .
| James choi
ILLIT Sells Out All Seats for Hong Kong Stop Before First Solo Tour, Expands to 15 Shows in 7 Cities Worldwide

ILLIT Sells Out All Seats for Hong Kong Stop Before First Solo Tour, Expands to 15 Shows in 7 Cities Worldwide

Hong Kong Asia tour general ticket sales sell out all seats as the company adds dates for Aug. 22-23 beyond the originally planned single performance With more limited view seats opening in Seoul and Japan and strong ticket demand, the group hits the road starting in Aichi on the 13th with a full sweep of the islands Along with the tour success, mini-album No. 4 title track “It’s Me” scores a major run, entering the U.S. Billboard and YouTube global charts for a fifth straight week
The group ILLIT has sold out every date of its first tour in Hong Kong.All seats sell out for the Hong Kong show and an extra date added urgently On the 12th, according to Belift Lab, a label under HYBE, ILLIT (Yoon Ah, Minju, Moka, Wonhee, Iroha)’s entry tickets for its Asia tour Hong Kong...
| Seongchan Eol
Moka of ILLIT Returns to “Music Bank” Today (May 29) After Recovering Her Health as a Full Five-Member Unit Restarts

Moka of ILLIT Returns to “Music Bank” Today (May 29) After Recovering Her Health as a Full Five-Member Unit Restarts

After pausing activities due to health issues on April 20 last month to focus on treatment, she officially joins the final stretch of broadcasts for mini album No. 4 The decision reflects the artist’s strong determination to see medical staff and meet fans…some schedules are expected to run flexibly Because of limited practice participation, Moka will not attend the “Weverse Con” on June 6…with the hit of the activity track “It’s Me,” expectations grow for a five-member synergy
Moka, a member of the group ILLIT , which had temporarily halted activities due to health concerns, is set to return to fans.Returning to Music Shows After a Month On May 29, her agency, Belif Lab, officially announced the return to activities via the fan community platform Weverse, saying, “Moka...
| Seongchan Eol
HYBE Loses in First Trial in 280 Million Won Defamation Lawsuit Against “Cyber Lekkka” Alleged Harasser

HYBE Loses in First Trial in 280 Million Won Defamation Lawsuit Against “Cyber Lekkka” Alleged Harasser

HYBE sought damages of 280 million won against a YouTube channel that raised allegations of plagiarism by ILLIT and involvement in a specific religious group, but lost in the court of first instance.
“HYBE” and “cyber lekkka” opponent: lost in first trial of a lawsuit for damages in the 200 million won rangeThe agency of the girl group “ILLIT”, “HYBE”, and “Belift Lab” lost a lawsuit seeking damages in the 200 million won range that was filed against the operator of the so-called “cyber lekkka”...
| James choi
ILLIT to Make Comeback with New Album 'Mamilapinatafai' on April 30... Title Track 'It's Me'

ILLIT to Make Comeback with New Album 'Mamilapinatafai' on April 30... Title Track 'It's Me'

Inspired by the 'Most Difficult Word to Translate' listed in the Guinness Book, the tour will cover 7 cities including Japan and Hong Kong starting in June
Group ILLIT has announced that they will release their new album 'Mamilapinatafai' on April 30, as stated by their agency Belift Lab on the 16th.The new album title is derived from a noun used by the Chilean indigenous Yaghan people, recognized by the Guinness Book as 'the longest word and the most...
| 김지민