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How Did ILLIT’s “jellyous” Become a YouTube Hit With 100 Million Views?

James choi Reporter

The group’s third music video to hit 100 million views, following “Magnetic” and “It’s Me,” resonates worldwide with its original portrayal of emotion

ILLIT's ‘jellyous’ music video surpasses 100 million views on YouTube [Courtesy of BELIFT LAB. No resale or database use]
ILLIT's ‘jellyous’ music video surpasses 100 million views on YouTube [Courtesy of BELIFT LAB. No resale or database use]

Third music video to reach 100 million views, proving the group’s global music power

Girl group ILLIT has added another major milestone, fueled by an outpouring of interest from music fans around the world. Its agency, BELIFT LAB, officially announced that the music video for “jellyous” had surpassed 100 million views on YouTube.

The video crossed the 100 million-view mark at around 5:46 a.m. on the 5th. With this achievement, ILLIT now has three music videos with more than 100 million views, following the mega-hit songs “Magnetic” and “It’s Me.” The group has once again underscored its strong global music power with its steady rise since debuting.

“jellyous” is a key track from the group’s third mini album, released in June last year. It delicately captures the complex emotions of anticipation and tension as someone prepares to meet a person they have a date with. In particular, its witty lyrics compare the jealousy that arises from the other person’s uncertain attitude to jelly—soft yet tangled—while its original visual direction has struck a chord with music fans at home and abroad.
James choi Reporter
artpro@cineplay.co.kr

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#ILLIT#ILLIT#jellyous#jellyous#BELIFT LAB#BELIFT LAB#Magnetic#100 million views#K-pop

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