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Search results for "Global campaign"

[Photos &] K-Culture and K-Pop Fandom Rock Colombia’s Election Campaign: Left-Wing Candidate’s “OPPA” and “I Love You” Strategy

[Photos &] K-Culture and K-Pop Fandom Rock Colombia’s Election Campaign: Left-Wing Candidate’s “OPPA” and “I Love You” Strategy

Colombia’s left-wing presidential candidate targets young voters by leaning on the K-pop fandom. Using social messages from K-culture such as BTS to push back against the conservative camp.
An Unexpected Gamble That Shook Colombia’s Presidential Race, Blurring the Lines Between Politics and CultureOn the modern political stage, “image making” is not just packaging—it is the core mechanism of power.
| James choi
[Corporate Issue] Amanda Seyfried Makes a Surprise Appearance in Hanwha Vision’s Innovative AI Campaign

[Corporate Issue] Amanda Seyfried Makes a Surprise Appearance in Hanwha Vision’s Innovative AI Campaign

Amanda Seyfried and director Michael Gracey’s Hanwha Vision global AI campaign “Now You See” has been released!
A new benchmark for global AI vision: the meeting of ‘Amanda Seyfried’ and ‘Hanwha Vision’Leading global vision solutions company ‘Hanwha Vision’ has joined forces with Hollywood top star ‘Amanda Seyfried’ and director Michael Gracey to roll out a global brand campaign of overwhelming scale on the...
| James choi
“The Reason the World Seeks Gim” Moon Se-yoon and Seo Kyung-duk Share the History of K-Food “Gim”

“The Reason the World Seeks Gim” Moon Se-yoon and Seo Kyung-duk Share the History of K-Food “Gim”

From the Silla period to the 1640 Gwangyang seaweed farms… Dongwon F&B and a four-minute multilingual video are released
From the Silla era to innovation in Gwangyang in 1640… the truth behind the ‘black semiconductor’ that captivated the worldThe ‘Korea Gim’ has risen to the forefront of global K-food, taking over tables across roughly 120 countries worldwide.
| James choi
BTS Fires Up the 2026 World Cup Final…With a First-of-Its-Kind, Epic Halftime Show

BTS Fires Up the 2026 World Cup Final…With a First-of-Its-Kind, Epic Halftime Show

From singing Billboard No. 1 smash “Dynamite” to outfits bearing Son Heung-min’s jersey numbers… Madonna, Shakira, Justin Bieber and other global pop stars cap the World Cup’s final bow
21st-century pop icons that hit the heart of a global festivalAbsolute power in the global music scene, “BTS” “the 2026 FIFA North Central America World Cup” final halftime show, taking full command and rewriting the history of pop.
| James choi
Youthphere Launches in Japan and Taiwan Next Month, Expanding Its Global Footprint

Youthphere Launches in Japan and Taiwan Next Month, Expanding Its Global Footprint

From a mini live in Tokyo to its first fan meet-and-greet in Taipei, next-gen K-pop rookie Youthphere begins a full-scale Asia takeover
Targeting Asia Head-On, a Super Rookie Set to Expand Its Global TerritoryA rookie group Youthphere under MW Entertainment is set to make a full-fledged push on the global stage. The group aims to go beyond simply expanding overseas and leave its own distinct musical universe across Asia.
| James choi
BTS and Justin Bieber to Perform Together at World Cup Halftime Show for the First Time in History

BTS and Justin Bieber to Perform Together at World Cup Halftime Show for the First Time in History

BTS, Justin Bieber, Madonna and other global top-tier stars will take the stage for a massive 11-minute halftime show.
Overcoming the Super Bowl’s stronghold: Soccer history’s first-ever arrival of a ‘halftime show’The ‘2026 North America World Cup’ final, drawing the attention of the world’s 8 billion people, is evolving beyond a mere sports event into a century-defining stage for culture and the arts.
| James choi
[World Cup Star] Son Heung-min Perfectly Recreates Haaland’s Celebration… Striker 'Atlas'

[World Cup Star] Son Heung-min Perfectly Recreates Haaland’s Celebration… Striker 'Atlas'

In the Round of 16 match between Brazil and Norway, delivers the match ball to the referee and Son Heung-min and Haaland demonstrate their celebrations… Proves future robotics technology prowess
A steel striker that dominates the pitch—The moment the future becomes realThrough Boston Dynamics’ humanoid robot 'Atlas ', Hyundai Motor imprinted its overwhelming 'Robotics ' technology on the world stage that is the biggest sports event on the planet, the 2026 North America and Central America...
| James choi
Producer 250 and Hudson Mohawke Surprise-Release North, Central America World Cup Anthem

Producer 250 and Hudson Mohawke Surprise-Release North, Central America World Cup Anthem

Ahead of the Korea vs. Mexico match, unveils a new song sampling the 1988 Seoul Olympic theme track “The Victory”
Clashing beats that cross borders—a clandestine anthem poised to shake up the 2026 North, Central America World CupA daring track set to quicken the heartbeat of soccer fans worldwide has been released. South Korea’s standout producer '250 ' and Britain’s electronic music powerhouse 'Hudson...
| James choi
NMIXX Named Publicity Ambassador for the British Embassy in Korea Campaign “Dreaming Girls—Nothing Is Impossible”

NMIXX Named Publicity Ambassador for the British Embassy in Korea Campaign “Dreaming Girls—Nothing Is Impossible”

The British Embassy in Korea selects the official face for its women’s empowerment campaign, underscoring its global positive impact. Shima Mallotra, U.K. Minister of State, directly presents the letter of appointment… The appointment is expected to spotlight NMIXX as a role model for girls worldwide Kicking off in Bangkok on the 13th, the group launches its first world tour across five Asian cities including Singapore, Hong Kong and Tokyo
The trend-setting girl group “NMIXX” will serve as a publicity ambassador for the British Embassy in Korea’s women’s empowerment campaign.British Embassy in Korea women’s empowerment campaign publicity ambassador appointment On the 12th, according to agency JYP Entertainment, the British Embassy in...
| Seongchan Eol
LCK Fans, Pay Attention… Wonju Unveils a Boldly Parodic Promotional Video for MSI

LCK Fans, Pay Attention… Wonju Unveils a Boldly Parodic Promotional Video for MSI

From Dec. 12 for three days, 'LCK Road to MSI' will be held… with witty parody clips aimed at showcasing Wonju’s appeal as a trendy esports city.
The black sheep of local government PR, Wonju’s global 'esports' supremacy declarationGangwon Province’s Wonju has perfectly dismantled the rigid grammar typically found in public institutions. With the kickoff to '2026 LCK Road to MSI' drawing intense attention from game fans around the world, it...
| James choi