BLACKPINK's Rosé teams with Apple to release 'new trick,' cementing global-icon status

Rosé (ROSÉ), a member of K-pop powerhouse BLACKPINK and a solo artist, released her new single 'new trick' and its music video worldwide at 8 a.m. on the 18th.

A return to punk infused with her distinctive sound The new single 'new trick' is a garage-punk track driven by raw, kinetic energy. It conveys Rosé's steadfast determination to keep moving forward on her own terms, refusing to be defeated by life's wounds or the trials of love. The song's free-spirited, refreshing mood blends with Rosé's signature vocal charm and aura.

A powerhouse production team meets a global Apple campaign The new single raises the bar with a high-profile lineup of collaborators. Amy Allen, who helped drive the phenomenon surrounding the global megahit 'APT.' through their previous work together, and producer Andrew Wells, with whom Rosé collaborated on 'stay a little longer,' joined forces as co-producers. The music video was conceived as part of Apple's 'Shot on iPhone' campaign and was filmed entirely on the 'iPhone 18 Pro.' Dave Meyers, a globally renowned director who has helmed music videos for top-tier pop stars including Taylor Swift and Kendrick Lamar, directed the video.

Unmatched standing as a solo artist points to new album next year Through the project, Rosé once again demonstrated her formidable influence as a global pop icon, taking up the baton in a campaign previously headlined by some of the era's biggest artists, including Lady Gaga, Olivia Rodrigo and The Weeknd. Rosé achieved a major milestone with 'APT.,' the pre-release single from her first full-length album, 'rosie,' released in December 2024, reaching No. 3 on the U.S. Billboard Hot 100. Building on the momentum from the new single, she plans to release a new solo album next year and connect with music fans around the world.