BLACKPINK's Rosé unveils new song 'New Trick' with Apple's iPhone 18: "Overcome trials and move forward"

Global pop icon returns with 'Garage Punk,' offering a new way to smash through adversity

BLACKPINK's Rosé released her new song 'New Trick' on the 18th. According to her agency, THEBLACKLABEL, the song delivers a powerful message about refusing to surrender to the wounds and hardships life throws at you and moving forward with your own 'new trick.' Rosé also sought a musical transformation by embracing 'Garage Punk,' a genre known for its raw, explosive energy.

The dream team behind the global sensation 'APT.' has reunited to recapture that success. Andrew Wells, who demonstrated perfect chemistry with Amy Allen on 'stay a little longer,' served as co-producer, taking the song's production to the highest level.

The most eye-catching element is a major collaboration with global technology giant Apple. Apple directly participated in producing the music video as part of a global campaign tied to the launch of the 'iPhone 18.' Director Dave Meyers, whose work has shaped the visuals of top pop artists including Taylor Swift and Kendrick Lamar, is behind the camera, promising a visually stunning production.