Billlie’s Tsuki Named Ambassador for Hair Care Brand Moev, Extending Her Ad Success

Tsuki, a member of the group Billlie, is continuing her rise as a trendsetting icon after being named the new model for global premium hair care brand moev.

Moev said on Nov. 2 that Tsuki was selected as the brand's ambassador in recognition of her ability to move between chic and lovely charms. Going beyond simply modeling for a photo shoot, Tsuki actively collaborated with the brand, including taking part in the fragrance development process for a new line. Inspired by Tsuki's name, which means moon, the brand devised a campaign called 'A Scented Wish,' based on the moment of making a wish to the moon, promising a special synergy with its ambassador.

Her appointment as an ambassador for a hair care brand once again underscored Tsuki's strong standing in the beauty advertising world. She was previously named a model for a daily routine brand and a color cosmetics brand. Last year, she was released as a character in Nexon's popular online FPS game 'Sudden Attack' and drew a strong response from players. She appeared again on Oct. 29 as a new Halloween-themed character, demonstrating her considerable influence across a range of fields.

Alongside her thriving individual activities, anticipation is also building for her work as a singer. Billlie, the group Tsuki belongs to, will hold a fifth-anniversary fan concert on Nov. 15 at Mary Hall Grand Theater at Sogang University in Mapo-gu, Seoul. Planned around the distinctive concept of the members transforming into phantom thieves and carrying out a daring heist, the show will give Billlie the chance to share a meaningful time with fans as the group showcases the solid teamwork and diverse performances it has built over the past five years.