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Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Building a model lineup with Kickflip and Hats to Hearts... Accelerating the attraction of multinational tourists from Japan and China
Lotte Duty Free has reappointed the girl group aespa as its global model, significantly strengthening its K-Pop-centered marketing strategy.On the 9th, Lotte Duty Free announced that it has selected aespa as its global model and has built a K-Pop model lineup alongside Kickflip and Hats to Hearts,...
| 김지민
'Back-Upward Hit' Myth: Brave Girls (BBGIRLS) Eyes Summer Queen With New Song 'Body Wave'

'Back-Upward Hit' Myth: Brave Girls (BBGIRLS) Eyes Summer Queen With New Song 'Body Wave'

Brave Girls, the stars of 'Rollin,' are set to drop a new track with crisp, tropical sound this summer—signaling a heavy impact on the music scene.
Brave Girls make a full return to 'Summer Queen,' throwing down a weighty challenge that shakes up the music landscapeThe girl group Brave Girls is reshaping the balance of summer once again. According to its agency, GLG, the group released its new single, 'Body Wave ,' in a surprise drop on the...
| James choi
ATEEZ Pop-Up Set to Open … Hyundai Department Store’s The Hyundai Seoul Hosts a Record-Setting “K-Content Fair” KPOP, Kfood, KBeauty

ATEEZ Pop-Up Set to Open … Hyundai Department Store’s The Hyundai Seoul Hosts a Record-Setting “K-Content Fair” KPOP, Kfood, KBeauty

From the 20th, a major K-pop pop-up and a full lineup of K-food and beauty goods are all under one roof, with generous perks.
The Hyundai Seoul, Evolving Into the Heart of K-Culture, Brings in a Mega Pop-Up With Unmatched ScaleThe Hyundai Seoul is poised to move beyond being just a shopping destination and emerge as a global K-culture landmark.
| James choi
K-pop ‘The Small-Agency Miracle’ Is Taking Shape… Ministry Confirms Annual Support of 300 Million Won for 10 Teams, Including Récenner

K-pop ‘The Small-Agency Miracle’ Is Taking Shape… Ministry Confirms Annual Support of 300 Million Won for 10 Teams, Including Récenner

The Ministry of Culture, Sports and Tourism and KOCCA launch a new ‘Global Leap Support’ program—providing up to 3 years of autonomous backing such as overseas marketing.
The cultural power race of the 21st century is no longer the exclusive domain of giant capital. The ‘K-pop’ phenomenon that mega agencies have led has now reached a structural paradigm shift. The government’s newly launched ‘Global Leap Support for Small Agencies’ is not just a financial handout—it...
| James choi
Hana Card:

Hana Card: "Foreigners came to see BTS and spent 55.5 billion won"... a sharp 807% spike in sales at nearby retail districts

Average spending per person: 1.85 million won... Card payments at local businesses around the venue—like convenience stores and cafes—rose as much as 12 times, highlighting K-pop’s economic impact
'BTS ripple effects' 55. 5 billion won, the industrial value of 'K-pop' that shook GoyangThe performance by the group 'BTS' at Goyang Sports Complex Stadium proved that, beyond a simple cultural event, it delivered a massive 'economic ripple effect'.
| James choi
'KPop Demon Hunters', Discussions on Producing Parts 2, 3, Spin-off Shorts, and a Musical

'KPop Demon Hunters', Discussions on Producing Parts 2, 3, Spin-off Shorts, and a Musical

'KPop Demon Hunters' Presents a New Universe, Is Franchise Expansion Coming?
The animated film 〈KPop Demon Hunters〉, released on Netflix on June 20, 2025, has achieved great success worldwide, signaling the dawn of a new franchise. This work has remained in the global Top 10 for the longest period among Netflix original animations, garnering much love from audiences.
| Chua-young