Hana Card: "Foreigners came to see BTS and spent 55.5 billion won"... a sharp 807% spike in sales at nearby retail districts

'BTS ripple effects' 55.5 billion won, the industrial value of 'K-pop' that shook Goyang

The performance by the group 'BTS' at Goyang Sports Complex Stadium proved that, beyond a simple cultural event, it delivered a massive 'economic ripple effect'. According to an analysis of Hana Card payment data, from January through April 12 of this year, the amount spent in Korea by foreign fans who visited the country totaled about 55.5 billion won.

After an in-depth analysis of 30,000 foreign ticket buyers, the average spending per person was 1.85 million won. In particular, Asian fandoms such as Japan (32%) and Taiwan (12%) accounted for 75%, showcasing overwhelming purchasing power. This is a key indicator proving the 'industrial value' unique to 'K-pop'.

The distinctiveness of 'rising local business districts' and 'fandom consumption'

During the concert week, the area around Goyang saw explosive growth, often referred to as 'the BTS effect'. The number of foreign-card transactions surged 807% compared to the previous week, while the payment amount jumped 231%. Sales of 'local small businesses' skyrocketed, including convenience stores (1069%) and cafes (1109%).

Rather than investing mainly like typical travelers, they concentrated spending on airfare (616,000 won) and accommodation (480,000 won), showing a 'repeat viewing' culture in which each person bought an average of 2.1 tickets. This is the enormous power of a 'mega event' that goes far beyond traditional marketing costs.