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Woori Bank Unveils Exclusive CM Song “We Are the Sun” by New Model RESCENE

Woori Bank Unveils Exclusive CM Song “We Are the Sun” by New Model RESCENE

The bank has selected the five-member rookie girl group for a new brand campaign highlighting growth alongside the younger generation
Finance that connects with the next generation…A friendly approach to communication Woori Bank has selected five-member rookie girl group RESCENE as its new advertising model and officially released on the 30th the group’s exclusive CM song, “We Are the Sun.
ENHYPEN Meets WHO Director-General, Celebrating the Good They’ve Done Through a Global Blood Donation Campaign

ENHYPEN Meets WHO Director-General, Celebrating the Good They’ve Done Through a Global Blood Donation Campaign

Met Director-General Tedros at HYBE headquarters on the 22nd to discuss the campaign’s results and ways to work together Director-General Tedros praises ENHYPEN and its fandom ENGENE for their positive impact: “I’m proud of them—and I’m a fan, too” Campaign launched alongside the group’s seventh mini album draws 10,000 participants to date, with first-time donors increasing 19-fold
K-pop group ENHYPEN met with the director-general of the World Health Organization to review the results of a global blood donation campaign and discuss ways to work together in the future. According to the group’s agency, BELIFT LAB, ENHYPEN met with WHO Director-General Tedros Adhanom Ghebreyesus...
[Photos] ‘Killing Time’: Fake hidden-camera pranks turn into real murders in the final act of a staged broadcast that goes too far — opens on the 21st

[Photos] ‘Killing Time’: Fake hidden-camera pranks turn into real murders in the final act of a staged broadcast that goes too far — opens on the 21st

A remake of the Australian film ‘Scare Campaign,’ it marks Ryu Hye-young and Nam Yoon-soo’s first leading roles together on the big screen
When the fake becomes real … the chilling start of a nightmare A sensational “hidden-camera” segment on an internet broadcast transforms into an out-of-control murder scene in “Killing Time,” a horror-action film set to open on the 21st.
Lee Byung-hun x Go Youn-jung, Heading to Tsushima…Casting for Wuxia Action Epic “Nambal”; Imogae’s Directorial Debut, “The Magician of Light”

Lee Byung-hun x Go Youn-jung, Heading to Tsushima…Casting for Wuxia Action Epic “Nambal”; Imogae’s Directorial Debut, “The Magician of Light”

Imogae’s first time directing the film “Spring in Seoul.” A wuxia action epic featuring Joseon-era swordsmen on a mission to rescue captives.
“A New Era of Joseon Wuxia,” a bloody struggle of nine swordsmen heading for Tsushima Lee Byung-hun, a pillar of Chungmuro, and Go Youn-jung, who has solidified herself as an overwhelming top star, meet in the Joseon-era wuxia action epic “Nambal.
NMIXX Named Publicity Ambassador for the British Embassy in Korea Campaign “Dreaming Girls—Nothing Is Impossible”

NMIXX Named Publicity Ambassador for the British Embassy in Korea Campaign “Dreaming Girls—Nothing Is Impossible”

The British Embassy in Korea selects the official face for its women’s empowerment campaign, underscoring its global positive impact. Shima Mallotra, U.K. Minister of State, directly presents the letter of appointment… The appointment is expected to spotlight NMIXX as a role model for girls worldwide Kicking off in Bangkok on the 13th, the group launches its first world tour across five Asian cities including Singapore, Hong Kong and Tokyo
The trend-setting girl group “NMIXX” will serve as a publicity ambassador for the British Embassy in Korea’s women’s empowerment campaign. British Embassy in Korea women’s empowerment campaign publicity ambassador appointment On the 12th, according to agency JYP Entertainment, the British Embassy...
[Photos &] K-Culture and K-Pop Fandom Rock Colombia’s Election Campaign: Left-Wing Candidate’s “OPPA” and “I Love You” Strategy

[Photos &] K-Culture and K-Pop Fandom Rock Colombia’s Election Campaign: Left-Wing Candidate’s “OPPA” and “I Love You” Strategy

Colombia’s left-wing presidential candidate targets young voters by leaning on the K-pop fandom. Using social messages from K-culture such as BTS to push back against the conservative camp.
An Unexpected Gamble That Shook Colombia’s Presidential Race, Blurring the Lines Between Politics and Culture On the modern political stage, “image making” is not just packaging—it is the core mechanism of power.
Hyunjoon Shin Stars in “Wanted”: Gyeonggi Northern Police Agency Launches Voice Phishing Crackdown Campaign

Hyunjoon Shin Stars in “Wanted”: Gyeonggi Northern Police Agency Launches Voice Phishing Crackdown Campaign

Hyunjoon Shin Takes on Two Roles: a Doppelgänger Comedy Film “Wanted” and a “Let’s Cut It Off” Campaign with the Gyeonggi Northern Police Agency Three teaser trailers, including a romance scam, impersonation of celebrities, and a “Wanted Special Edition” that uses the film’s settings, raise awareness of the danger of voice phishing A heightened sense of anticipation with Actor Hee and Hyunjoon’s on-screen chemistry, plus a standout performance as the lookalike “Zlatan”… Opening on June 10
Hyunjoon Shin’s 〈Wanted〉 lends support to the Gyeonggi Northern Police Agency. The film 〈Wanted〉 is a doppelgänger cooperation comedy in which Hyunjoon, an ordinary citizen who gets pulled into an unexpected mess because of a criminal “Chul-gu,” who looks exactly like him, teams up with the police...
Faker X Karina: Google Play ‘Play On Play’ Campaign Launches…A Once-in-a-Lifetime Meeting

Faker X Karina: Google Play ‘Play On Play’ Campaign Launches…A Once-in-a-Lifetime Meeting

Global esports stars Faker and K-pop powerhouse aespa Karina team up to highlight the appeal of mobile games By bringing everyday, serendipitous encounters to life with a ‘Dolphin Hijacking Squad’ direction, they capture a cross-play experience and more Starting on the 15th, a short-form series will be released on the official YouTube channel, and posters will be posted in the Seongsu area through the 17th
Faker and Karina have come together to share the joy of mobile gaming. Short-Form Series to Highlight the Appeal of Mobile Games On May 15, Google Play announced that it will release a video for the ‘PLAY ON PLAY’ campaign featuring collaboration with professional gamer ‘Faker’ and ‘Karina’ of the...
Jeon Yeo-been Offers Meaningful Support for the 46th Day of Persons with Disabilities… Supporting Rehabilitation Therapy for Children with Disabilities

Jeon Yeo-been Offers Meaningful Support for the 46th Day of Persons with Disabilities… Supporting Rehabilitation Therapy for Children with Disabilities

Joining a planned campaign to provide individualized rehabilitation therapy for children with disabilities, spreading positive impact Sharing a heartfelt message of encouragement: "It starts with kindness—showing warm attention to the people close to you" Continuing her efforts after last year’s success as she prepares the 2027 release, "The Romance of Immaturity"
Actor Jeon Yeo-been participated in an online donation platform campaign on the 20th, in honor of the 46th Day of Persons with Disabilities. Sharing behind-the-scenes footage from the scene through her agency, Jeon Yeo-been lent her support to the campaign designed to provide individualized...
[Corporate Issue] Amanda Seyfried Makes a Surprise Appearance in Hanwha Vision’s Innovative AI Campaign

[Corporate Issue] Amanda Seyfried Makes a Surprise Appearance in Hanwha Vision’s Innovative AI Campaign

Amanda Seyfried and director Michael Gracey’s Hanwha Vision global AI campaign “Now You See” has been released!
A new benchmark for global AI vision: the meeting of ‘Amanda Seyfried’ and ‘Hanwha Vision’ Leading global vision solutions company ‘Hanwha Vision’ has joined forces with Hollywood top star ‘Amanda Seyfried’ and director Michael Gracey to roll out a global brand campaign of overwhelming scale on the...