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Woori Bank Unveils Exclusive CM Song “We Are the Sun” by New Model RESCENE

James choi Reporter

The bank has selected the five-member rookie girl group for a new brand campaign highlighting growth alongside the younger generation

RESCENE [Provided by Woori Bank. No resale or database use.]
RESCENE [Provided by Woori Bank. No resale or database use.]

Finance that connects with the next generation…A friendly approach to communication

Woori Bank has selected five-member rookie girl group RESCENE as its new advertising model and officially released on the 30th the group’s exclusive CM song, “We Are the Sun.” The move reflects a strategic decision to break away from the financial sector’s conservative image and connect more deeply with the younger generation, the leaders of the future.

The newly unveiled “We Are the Sun” campaign carries a message of encouragement for people who quietly give their best wherever they are. Going beyond basic financial services, it presents through an approachable melody and striking visuals Woori Bank’s distinctive brand philosophy of growing together with customers throughout their lives.

The bright, energetic spirit of RESCENE, which has drawn attention for its distinctive musical style, is credited with bringing greater authenticity to the campaign. Industry watchers expect the group’s selection as the bank’s new model to help build a connection with people in their 10s, 20s and 30s and significantly boost brand preference.
James choi Reporter
artpro@cineplay.co.kr

연관기사

RESCENE returns with a July remake single, making a case for staying power with a lightning-fast rollout
'Geoje Yaho' syndrome returns: Rescene’s Minami joins Mnet Plus’ 'Tingle Room'… fans vote to shape the role-play concept
K-pop ‘The Small-Agency Miracle’ Is Taking Shape… Ministry Confirms Annual Support of 300 Million Won for 10 Teams, Including Récenner
'Jecheon, Yaho!' RESCENE to Perform in Jecheon as JIMFF Unveils First Lineup for 'One Summer Night with K-Pop Season 2'
Rescene donates 50 million won to flood-hit Geoje, hometown of member Woni; fandom joins in
RESCENE fandom REMINE donates 110 million won for flood recovery in southern region
‘Geoje Yaho’ RESCENE becomes first entertainers named Geoje honorary citizens, chosen as 68th honorees
RESCENE Makes First Appearance on SBS Main Newscast, Says It Wants to Give Hope to Dreamers
'Geoje Yaho' Trendsetter RESCENE Named Geoje's First Celebrity Honorary Citizen
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Related keywords

#Woori Bank#Woori Bank#RESCENE#RESCENE#Woni#Woni#Liv#Liv#Minami#Minami#May#May#Zena#Zena#We Are the Sun#CM song#financial campaign#SEO

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