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Search results for "culture marketing"

Dong Suh Foods Recreates a 19th-Century Paris Opera House, Bringing ‘The Phantom of the Opera’ to a Limited-Time Space Through the 29th

Dong Suh Foods Recreates a 19th-Century Paris Opera House, Bringing ‘The Phantom of the Opera’ to a Limited-Time Space Through the 29th

Hannam-dong flagship store Maxim Plant transforms into a special ‘The Phantom of the Opera’ themed space Two signature menu items launch, with tickets up for grabs
Dong Suh Foods is partnering with the world-famous musical The Phantom of the Opera to present a special themed space at its flagship store, Maxim Plant, in Hannam-dong, Yongsan-gu, Seoul, through the 29th. A Paris opera house recreated at Maxim Plant, with limited-edition menu items and special...
| James choi
[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

From pop-up stores to limited edition rooms, a massive marketing campaign targeting ARMYs worldwide has begun
On the 21st, a massive crowd of 260,000 is expected to gather for the special performance of 'BTS' at Gwanghwamun Square in Seoul. With a large-scale gathering of 'ARMY' from around the world anticipated, the domestic industries including retail, fashion, and hotels have launched a massive...
| James choi
[Photo&] Kia EV5, Global Collaboration with Netflix's 'Knives Out'

[Photo&] Kia EV5, Global Collaboration with Netflix's 'Knives Out'

Delivering the brand message of 'Home away from home'
Kia is launching a marketing campaign in collaboration with the Netflix movie 'Knives Out: Wake Up Dead Man' in six countries worldwide. Daniel Craig stars in this mystery thriller's third series, and the campaign expresses the spacious interior of the EV5 in the film's tense universe.
| James choi
Sydney Sweeney

Sydney Sweeney "Denies Intent of Hate and Discrimination in Jeans Ad"…First Clarification on Racism Controversy

Sydney Sweeney breaks her silence five months after the jeans ad controversy, stating, "I oppose hate and division"
American actress Sydney Sweeney (28) recently broke her silence regarding the jeans ad that sparked a racism controversy and officially stated her position for the first time. In an interview with the American entertainment media 'People' on the 6th, Sweeney made it clear that she does not support...
| 김지민
Advertisers Pick ‘The Manager’ and ‘Manager Kim’ as Programs of the Year at 2026 KAA Awards on Nov. 22

Advertisers Pick ‘The Manager’ and ‘Manager Kim’ as Programs of the Year at 2026 KAA Awards on Nov. 22

Winners in four categories are unveiled as Korea Advertisers Conference takes place at The Westin Josun Seoul
Leaders driving innovation in media and marketing take center stage The Korea Advertisers Association on the 13th officially announced the winners of the “2026 KAA Awards”, honoring those who led innovation across the media and marketing ecosystem this year.
| James choi
Kim Jae-joong steps up as architect of K-music ecosystem; global market MU:CON opens Sept. 2

Kim Jae-joong steps up as architect of K-music ecosystem; global market MU:CON opens Sept. 2

Showcases by 42 acts and conference sessions will draw music professionals from South Korea and abroad to Sangam and Yongsan.
Kim Jae-joong to deliver K-music keynote as MU:CON 2026 unveils 42 acts Event runs Sept. 2-4 at Cube Convention Center, with new AI music open session and convergence matching program Global music market evolves, raising questions about K-pop's future MU:CON 2026 (MU:CON 2026), set to reshape the...
| James choi
Toronto declares ‘BTS Weekend’ as tour fever grips city; ‘BTS Boulevard’ unveiled for a month

Toronto declares ‘BTS Weekend’ as tour fever grips city; ‘BTS Boulevard’ unveiled for a month

Nathan Phillips Square lit in purple and part of Yonge Street temporarily renamed; both concert dates sell out
BTS’ ‘Arirang’ captivates Toronto, with dedicated red boulevard open for a month Both dates on the 22nd and 23rd sell out, as part of Yonge Street is unveiled as ‘BTS Boulevard’ Toronto, Canada’s largest city, has transformed itself into a giant festival venue for BTS and the group’s world tour,...
| James choi
How China’s Viral ‘Niu Lai’ Turned an Awkward Look Into a Box-Office Hit

How China’s Viral ‘Niu Lai’ Turned an Awkward Look Into a Box-Office Hit

The slang term "bamti" has gone viral. From its origin to its usage, the bittersweet humor of bamti started when a user with the nickname Bamti in a social game customized their character in an unusually eccentric way.
| Seongchan Eol
Genesis to Provide Production Support for Marilyn Monroe’s 100th Anniversary Film, Set for Its First Look in Venice in September

Genesis to Provide Production Support for Marilyn Monroe’s 100th Anniversary Film, Set for Its First Look in Venice in September

Dakota Johnson and Ellen Burstyn star, with Maggie Gyllenhaal directing… new film “Flesh Impact”
Genesis unveils “Flesh Impact” for Marilyn Monroe’s 100th anniversary… bringing Marilyn back to the screen Directed by Maggie Gyllenhaal and starring Dakota Johnson, debuting at the 2026 Venice International Film Festival in September A reimagining of a timeless icon, a new grammar of luxury to be...
| James choi
ATEEZ Pop-Up Set to Open … Hyundai Department Store’s The Hyundai Seoul Hosts a Record-Setting “K-Content Fair” KPOP, Kfood, KBeauty

ATEEZ Pop-Up Set to Open … Hyundai Department Store’s The Hyundai Seoul Hosts a Record-Setting “K-Content Fair” KPOP, Kfood, KBeauty

From the 20th, a major K-pop pop-up and a full lineup of K-food and beauty goods are all under one roof, with generous perks.
The Hyundai Seoul, Evolving Into the Heart of K-Culture, Brings in a Mega Pop-Up With Unmatched Scale The Hyundai Seoul is poised to move beyond being just a shopping destination and emerge as a global K-culture landmark.
| James choi