Dong Suh Foods Recreates a 19th-Century Paris Opera House, Bringing ‘The Phantom of the Opera’ to a Limited-Time Space Through the 29th

Dong Suh Foods is partnering with the world-famous musical The Phantom of the Opera to present a special themed space at its flagship store, Maxim Plant, in Hannam-dong, Yongsan-gu, Seoul, through the 29th.

A Paris opera house recreated at Maxim Plant, with limited-edition menu items and special merchandise

The collaboration was created to mark the opening of the acclaimed musical The Phantom of the Opera. The interior of Maxim Plant is decorated around iconic elements from the show—the mask, red roses and chandelier—faithfully recreating the grandeur and mystery of a 19th-century Paris opera house.

A dedicated food and beverage lineup will also be available during the themed space’s run. Two limited-time items have launched: The Opera Strawberry Latte, inspired by the show’s iconic red rose, and The Opera Berry Cake. A set pairing the two items is also available.

Visitors can also enjoy a range of promotional offers. Customers who purchase a limited-time menu item will receive, while supplies last, a special newspaper featuring exclusive interviews with cast members and a limited-edition coaster made to commemorate the collaboration. In an in-store event, visitors who post a photo taken at the store’s photo zone on their personal social media account along with the special newspaper will be entered into a drawing for tickets to see The Phantom of the Opera.

Meanwhile, Dong Suh Foods continues to fulfill its corporate social responsibility commitments in addition to its cultural collaboration marketing. On the 4th, the company visited the Army’s 21st Infantry Division in Yanggu County, Gangwon Province, and donated 33 million won in support funds, along with 20 million won worth of its products, including Maxim coffee mix, KANU capsules and sticks, and cereal bars, continuing its community support efforts.