[Joo Sung-cheol's Locker] Ahn Sung-ki is Born, I am Ahn Sung-ki

I get attached to objects in movies. I deeply ponder why the director, cinematographer, art director, or actor placed that object in front of the camera. 'Joo Sung-cheol's Locker' is a record of the objects in movies that have lightly stepped on my eyes.

〈Our Joyful Young Days〉 taken on set by writer Koo Bon-chang, used as a memorial photo.
〈Our Joyful Young Days〉 taken on set by writer Koo Bon-chang, used as a memorial photo.

I cannot help but talk about actor Ahn Sung-ki, so I ask for your understanding once again, and this series is also 'Joo Sung-cheol's Character Locker.' There is a record that can prove how much love he has received for a long time, which can be said to be the origin of the expression 'national actor.' It is the remarkable record of being the advertising model for Maxim Coffee for 38 years. From 1983 to 2021, he worked as a model for a single product for an astonishing 38 years with the copy "Coffee, now it's 'aroma.'" He surpassed the record of actress Kim Hye-ja, who remarkably worked as the advertising model for the seasoning Dashida for 27 years from 1975 to 2003 with the copy "Yeah! This is the taste!" The couple of actors Lee Na-young and Won Bin, who were expected to follow, ended their contracts as advertising models for Maxim Mocha Gold for 24 years and Maxim T.O.P for 16 years, respectively. Actor Gong Yoo, who has been active as a model for Dongseo Kanu since 2011, still has a long way to go.

 

A model for an astonishing 38 years, Maxim Coffee advertisement
A model for an astonishing 38 years, Maxim Coffee advertisement

Looking at his presence as a movie actor, it is even more astonishing. As a 'national actor,' Ahn Sung-ki has been the 'face of Korean cinema' since the 1980s. If we call an actor who reveals the creator's perspective and themes through their face and body a 'persona,' then Ahn Sung-ki can be said to be the 'persona of Koreans,' not anyone else's persona. He has played kings and presidents simultaneously in 〈Eternal Empire〉(1995) as King Jeongjo, 〈The King's Affection〉(2008) as King Sejong, and in 〈The President Who Plays the Piano〉(2002) and 〈The Korean Peninsula〉(2006) as a president. He also played a court eunuch in director Lee Doo-yong's 〈The Court Eunuch〉(1986), a monk in 〈Mandala〉(1981), and a priest in 〈The Exorcist〉(1998) and 〈Lion〉(2019), making him the only actor in the world to transcend class and religion, playing kings, court eunuchs, monks, and priests.

 

〈The Court Eunuch〉(left) and 〈Eternal Empire〉

Moreover, there is no world or profession that he has not embodied as a movie character. First, he has played various types of 'soldiers.' In 〈The White War〉(1992) and 〈Silmido〉(2003), he portrayed regular army soldiers as a sergeant and a warrant officer, respectively; in 〈A Splendid Vacation〉(2007), he played a civilian army; in 〈Southern Army〉(1990), he was a guerrilla; in 〈Mookgong〉(2006) and 〈Noryang: The Sea of Death〉(2023), he played a general; in 〈Warrior〉(2001), he was a leader of a death squad and a mercenary; and in 〈Detective: Duelist〉(2005), he was a constable. In court, he played a lawyer in 〈Claim for Damages by a Widow〉(1998), a prosecutor in 〈Truth Game〉(2000), and a defendant and professor in 〈Broken Arrow〉(2012). Additionally, he has played a beggar in 〈Fog Village〉(1983), a thug in 〈Kilimanjaro〉(2000), a police officer in 〈My New Partner〉(2008), a delivery man for a Chinese restaurant in 〈A Good Day for the Wind〉(1980), a manager in 〈Radio Star〉(2006), a master in 〈Arahan: The Great Action of the Wind〉(2004), a fire chief in 〈Tower〉(2012), a marathon coach in 〈Pacemaker〉(2012), and as a comedian in 〈Comedian〉(1989), a hairdresser in 〈Hairdresser〉(1995), and a sleeping man in 〈The Sleeping Man〉(1996). From his childhood acting in director Kim Ki-young's 〈The Housemaid〉(1960) to the present, he has crossed genres and professions, embodying every character.

 

〈Mandala〉(left) and 〈Lion〉

Given this, I suddenly recall a meeting with a foreign critic I met at an international film festival. He became interested in Korean cinema through director Park Chan-wook's 〈Oldboy〉(2003) and was recommended various Korean films he must see by several filmmakers around him. He ended up watching nearly 20 modern Korean films and discovered something strange. Despite the fact that the directors, eras, and styles were all different, one actor kept appearing. That actor was Ahn Sung-ki. He jokingly remarked, 'Was there a law in the Korean film industry that required casting Ahn Sung-ki? Was there a so-called 'Ahn Sung-ki quota'?' The intertwining of one actor's history with the history of the film industry is so special that it is hard to find a parallel in the history of world cinema. Therefore, it would be correct to say that Ahn Sung-ki acted as a Korean. Ahn Sung-ki is born, I am Ahn Sung-ki.

 

Actor Park Joong-hoon in 〈Chilsu and Mansu〉(left) and 〈Two Cops〉

Nevertheless, if I had to pick three different films that can encapsulate Ahn Sung-ki's long career, they would be the socially critical film 〈Chilsu and Mansu〉(1988) directed by Park Kwang-soo, the comedy film 〈Two Cops〉(1993) directed by Kang Woo-suk, which recorded an enormous box office success to the extent that it could be called an 'unofficial ten million film,' and the film 〈No Mercy for the Rude〉(1999) directed by Lee Myung-se, where he appeared in a weighty supporting role and encountered a new style of film. These three films can also be seen as dividing lines in Korean cinema's 'before' and 'after.' From socially conscious films to traditional comedies, and as he entered his 50s, he enjoyed ensemble performances with younger actors, contributing to the further growth of Korean cinema. Outside of films, he appeared in various movements for the stable growth of Korean cinema, such as the 'screen quota' movement to maintain the market share of Korean films and the 'Good Downloader' campaign to encourage legal downloads. Such external trust and sincerity likely contributed to the creation of the phrase 'national actor Ahn Sung-ki.'

 

〈Kilimanjaro〉(left) and 〈Radio Star〉

The significant changes in the era that overlap with the long history of Korean cinema and Ahn Sung-ki's unfortunate departure signify the arrival of the OTT era. Until now, Ahn Sung-ki has never appeared in TV dramas. Actors Park Joong-hoon and Kang Soo-yeon, who share similar aspirations as movie actors, have crossed that boundary through the dramas 〈Faraway Songba River〉(1993) and 〈Women of the World〉(2001), respectively, and actor Song Kang-ho, who had never appeared in TV dramas, also participated in the OTT series 〈Uncle Samsik〉(2025) last year, highlighting a decisive difference from Ahn Sung-ki and his contemporaries. However, he has worked on the KBS drama 〈Barefoot Mitsubishi Debonair〉, which is scheduled to air this year. Is it fortunate that Ahn Sung-ki's only TV drama appearance and essentially his last work still remains? Returning to his long-standing model advertisement, the phrase "Coffee, now it's 'aroma'" symbolizes that entertainers, who were always called 'dandara,' have gained a new 'elegance' along with the changes of the times. Ahn Sung-ki is the person who changed all of that. It is truly regrettable that we could not experience his new aroma beyond films, dramas, and OTT. I will continue to miss him. I pray for the repose of his soul.

 

〈The People of Gobangdong〉 taken on set by writer Koo Bon-chang
〈The People of Gobangdong〉 taken on set by writer Koo Bon-chang

Starting with the excessive significance given to objects in movies, 'Joo Sung-cheol's Locker,' the actor's user manual 'Kim Ji-yeon's Jewelry Box' expecting a rise, the movie music appreciation room 'Choo Ah-young's Music Box' that moved my heart, and the subculture merchant's purchase log 'Sung Chan-eol's Comic Book' will all begin bi-weekly serialization by Cineplay reporters, each with their own tastes and perspectives.

[Joo Seong-cheol's Locker] The Black Speaker of 'Sirat' and the Monolith of '2001: A Space Odyssey'

[Joo Seong-cheol's Locker] The Black Speaker of 'Sirat' and the Monolith of '2001: A Space Odyssey'

I get fascinated by objects in movies. I deeply ponder why the director, cinematographer, art director, or even the actors placed that object in front of the camera. 'Joo Seong-cheol's Locker' is a record of the objects in movies that have lightly stepped on my eyes.

[Joo Seong-cheol's Locker] The 'Canned Cart Camera' that Changed the History of World Cinema with 'Nouvelle Vague'

[Joo Seong-cheol's Locker] The 'Canned Cart Camera' that Changed the History of World Cinema with 'Nouvelle Vague'

I am fascinated by objects in movies. I ponder deeply why directors, cinematographers, art directors, or even actors placed that object in front of the camera. 'Joo Seong-cheol's Locker' is a record of the objects in movies that have lightly stepped on my eyes.

[Joo Seong-cheol’s Lockers] Lee Cronin’s The Mummy and Murderous People Season 2 — and a Scorpion Jacket That Feels Like the Rise of Drive

[Joo Seong-cheol’s Lockers] Lee Cronin’s The Mummy and Murderous People Season 2 — and a Scorpion Jacket That Feels Like the Rise of Drive

I get hooked on the objects in movies. I can’t help but get lost in questions about why the director, cinematographer, production designer, or even the actors put that thing right in front of the camera. “[Joo Seong-cheol’s Lockers]” is a record of those movie objects that land lightly—right onto my eyes.

[Joo Seong-cheol’s Locker] Do You Know the Origin of Woody in “Toy Story”?

[Joo Seong-cheol’s Locker] Do You Know the Origin of Woody in “Toy Story”?

I can’t stop fixating on the objects in the movies. I get pulled into deep thought over why—director, cinematographer, production designer, maybe even an actor—someone put that object in front of the camera. “Joo Seong-cheol’s Locker” is a record of the objects from films that landed in my eyes, as if they gently stepped over them.

[Chu Sung-cheol’s Lockers] Who Spat on Leslie Cheung in “Farewell My Concubine”?

[Chu Sung-cheol’s Lockers] Who Spat on Leslie Cheung in “Farewell My Concubine”?

I get hooked on the objects in movies. I find myself falling into deep thought—why, of all things, did the director, cinematographer, production designer, or even an actor put that item in front of the camera? “Chu Sung-cheol’s Lockers” is a record of the film props that gently but firmly captured my attention.

[Joo Seong-cheol’s Locker] Zombie Things That Don’t Flinch Even When Shot: Korea’s First Zombie Film, “Kwe-si” (1981)

[Joo Seong-cheol’s Locker] Zombie Things That Don’t Flinch Even When Shot: Korea’s First Zombie Film, “Kwe-si” (1981)

I can’t help but fixate on the objects in the movies. I find myself getting deeply lost in thought about why—of all things—this director, cinematographer, art director, or even the actor, placed that item in front of the camera. “Joo Seong-cheol’s Locker” is a record of the objects in films that landed on my eyes with a light, delicate stomp.

[Joo Seong-cheol’s Lockers] The Great Dancer Turned Film Director Summoned by “Michael”: Bob Fosse’s “All That Jazz”

[Joo Seong-cheol’s Lockers] The Great Dancer Turned Film Director Summoned by “Michael”: Bob Fosse’s “All That Jazz”

I can’t help but get hooked on the objects in movies. Director, cinematographer, production designer, or even an actor—why, exactly, did they put that item in front of the camera? ‘Joo Seong-cheol’s Lockers’ is a record of the movie objects that lightly landed under my gaze and, somehow, stuck there.

[Joo Sung-chul's Locker] If it's hard to visit Cheongnyeongpo of Deposed King Danjong, head to Geumseongdang of Prince Geumseong!

[Joo Sung-chul's Locker] If it's hard to visit Cheongnyeongpo of Deposed King Danjong, head to Geumseongdang of Prince Geumseong!

Located in Jingwan-dong, Eunpyeong-gu, Seoul, Geumseongdang is a shrine dedicated to the deified Prince Geumseong and also serves as a shamanism museum.

[Joo Seong-cheol's Locker] Tony Leung Sometimes Wants to Hold an Ashtray.

[Joo Seong-cheol's Locker] Tony Leung Sometimes Wants to Hold an Ashtray.

I get fascinated by objects in movies. I ponder deeply about why the director, cinematographer, art director, or even the actors placed that object in front of the camera. 'Joo Seong-cheol's Locker' is a record of the objects in movies that have lightly stepped on my eyes.

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