Search results for "localization strategy"

HYBE CEO Lee Jae-sang emphasized 'a global virtuous cycle structure through localization' as the key to K-pop's global success. In his encouraging speech at the opening ceremony of the 'International Youth Forum Final Conference' held at Hanyang University in Seoul on the 27th, CEO Lee stated, "The...

The return of K-pop’s godfather—and the sudden surge of ‘A2O May’ that swept the continent A rookie girl group, ‘A2O May,’ planned with ambition by ‘Lee Soo-man,’ the former top executive producer who led K-pop’s globalization, has hit the Chinese-language music market with a debut that has the...

HYBE’s global power move zeroes in on LA’s Grammy hub at the heart of pop HYBE’s first global group ‘andTEAM’(&TEAM) is heading to Los Angeles in the United States, home to the world’s most iconic pop music scene.

A new milestone for pop music: the sheer power of “Spotify” reaching 500 million streams The group “BTS” shook up the map of global music history once again. The title track of their fifth studio album, “SWIM”, set an unprecedented record by surpassing 500 million streams on the world’s largest...

‘HYBE’’s signal of Latin conquest, ‘Santos Bravos’ sweep global awards ‘HYBE’, its ambitious five-member Latin pop group ‘Santos Bravos’, has proven its overwhelming presence in the global music market. At ‘Spotify Podcast Awards’, held on the 13th at the Mexico City venue Auditorio BB in Mexico,...

Bang Si-hyuk, Chairman of HYBE, and Park Jin-young, Founder of JYP Entertainment, have been named in the Billboard Power 100, which selects leaders in the global music industry. Billboard announced the 2026 Power 100 list on the 28th through its official website.

The girl group LE SSERAFIM has solidified its status as a global K-pop star by successfully concluding its world tour encore concert at the Tokyo Dome, Japan's largest performance venue. On the 20th, their agency Source Music announced that LE SSERAFIM held the encore performances of their world...

You can now experience the touching finale performance of NiziU at the Tokyo Budokan in Seoul. The Japanese Budokan performance (November 22, 23), which will conclude the 'NiziU Live with U 2025 "NEW EMOTION : Face to Face"' tour that started in September, will be broadcast live.

As local OTTs (Over-the-Top services) struggle with deficits and declining subscribers due to competition from global giants like Netflix, 'RAPTEL', specialized in Japanese animation, has surpassed 1 million monthly active users , drawing attention as a success story of a specialized strategy.

Just two months after their debut, the 5th generation girl group KIIRAS is proving their potential as a global idol by taking the stage at Japan's largest fashion show, drawing attention. This appearance marks KIIRAS's first official activity in Japan and is seen as a symbolic event showcasing...