MC Lee Hyo Ri! The Mega K-Beauty Makeup Survival 'Just Makeup' is Coming

Lee Hyo Ri will be the MC! Coupang Play's entertainment show 〈Just Makeup〉 is a mega makeup survival where makeup artists representing K-beauty globally fiercely compete with their own unique styles. 60 artists representing various fields, from first-generation domestic artists to makeup experts active overseas and emerging beauty creators leading new trends in K-beauty, will gather to engage in the largest makeup competition ever. At the center of this fierce competition is the icon of K-beauty, Lee Hyo Ri. Having led numerous trends with her unique sensibility and presence, she will now take on the role of host for the makeup survival. She is expected to lead the stage while observing the passion and styles of the participants amidst the intense makeup battles.

The released teaser trailer showcased a series of mega stages, hinting at an overwhelming scale. The scenes of top artists from both domestic and international backgrounds competing fiercely, racing against every second, heighten the anticipation for the unimaginable makeup missions to come. Just the trailer alone provides a strong immersive experience, and 〈Just Makeup〉 is further anticipated as it is planned by Yoon Hyun-jun of Studio Slam, who has proven its popularity with shows like 〈Black and White Chef: Cooking Class War〉, 〈Sing Again〉, and 〈Crime Scene〉. Joining the direction are PD Shim Woo-jin of 〈Sing Again 3〉 and PD Park Sung-hwan of 〈Mom, Do You Want to Travel Alone?〉 and 〈Over the Top〉, promising a synergy that will push the infinite possibilities of K-beauty to the extreme. The mega K-beauty survival 〈Just Makeup〉 presented by Coupang Play will premiere on October 3rd (Friday) at 8 PM.