
BOYNEXTDOOR has beautifully adorned the massive digital billboard at Shinsegae Square, a landmark in downtown Seoul, recreating the emotions of their live album.
◆Bringing the Heat of the Concert to the Heart of the City
Since the 10th, Shinsegae Square has started screening a teaser video featuring BOYNEXTDOOR members Seongho, Ryu, Myungjae-hyun, Taesan, Lee Han, and Unhak. This video opens with vibrant highlights from the concert 〈BOYNEXTDOOR TOUR 'KNOCK ON Vol.1' FINAL〉 held at the KSPO DOME in Seoul last July. The performance of the title track 'Nice Guy' from their mini album 3 unfolds vividly on the giant screen, capturing the attention of passersby in the city.
◆A Virtual World 'One Door Land' with the Fandom 'One Door'
The video expands beyond the excitement of the concert into BOYNEXTDOOR's unique universe. The members navigating the fictional world 'One Door Land', inspired by their fandom name 'One Door (ONEDOOR)', offers a fairy-tale-like sentiment. This collaboration was realized to celebrate the release of the live album 〈BOYNEXTDOOR TOUR 'KNOCK ON Vol.1' FINAL - LIVE〉 released on the 4th, featuring 16 tracks that showcase the members' solid vocal abilities and the audience's enthusiastic sing-alongs.
◆The Aesthetics of Special Programming Commemorating the Debut Date
The screening schedule also adds special significance for fans. The teaser video will be broadcast every hour (excluding midnight to 6 AM) until March 19, with a special screening at 5:30 PM to commemorate the team's debut date of May 30. BOYNEXTDOOR is proving their global influence by adorning Shinsegae Square for the second time, following the screening of their digital single 'I LOVE YOU Today' music video last year, showcasing the massive digital signage at the main branch of Shinsegae Department Store.



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