BLACKPINK, Mini Album 'DEADLINE' Surpasses 1.47 Million Copies... K-Pop Girl Group Sets New First Week Record

K-Pop's flagship girl group BLACKPINK's mini album 'DEADLINE' is creating an unprecedented sensation right from its release.

◆Setting a new record by surpassing 1.47 million copies in just 3 days

According to Hanteo Chart on the 2nd, 'DEADLINE', released on the 27th of last month, sold 1,470,920 copies in the weekly album chart for the 5th week of February, securing the top spot. Notably, it sold 1,461,785 copies on the very first day, setting a new milestone for the highest daily sales ever for a K-Pop girl group. This achievement was made just two and a half days after its release. Due to the unexpected success, the agency YG Entertainment announced that the global demand for the album has far exceeded initial expectations, and they are currently in the process of additional production.

◆The overwhelming scale of the 'GO' music video surpasses 32 million views

The performance on global music charts is also overwhelming. 'DEADLINE' has topped the iTunes Top Album chart in 38 regions, and all tracks on the largest Chinese music platform QQ Music have successfully entered the top ranks. The title track 'GO' is also firmly maintaining its position in the upper ranks of major domestic music charts like Melon, and the music video for the title track 'GO' has reached 32 million views, ranking first in YouTube's global daily trending music videos. This once again proves BLACKPINK's powerful global influence, as they were the first artist to surpass 100 million subscribers on YouTube.

◆Participation of world-class producers including Coldplay's Chris Martin

The impressive global participation that enhanced the quality of this album is also noteworthy. The title track 'GO' features Chris Martin from the world-renowned British band Coldplay and Grammy Award-winning Canadian producer Stargate as co-writers. All members, including Jennie, Jisoo, Rosé, and Lisa, contributed to the lyrics, adding significance to the song. Additionally, the track 'Champion' includes singer-songwriter Lee Jae's participation in writing and composing, infusing the album with a hopeful and diverse color.