BLACKPINK, 'DEADLINE' Surpasses 1.77 Million Copies in First Week... Setting the Highest Record for K-Pop Girl Groups

The group BLACKPINK has once again proven its overwhelming presence and global influence by breaking the first-week sales record for K-Pop girl groups with their mini album 'DEADLINE'.

◆ Surpassing 1.77 million copies in the first week... Setting a new personal best record beyond previous works

According to Hanteo Chart on the 6th, BLACKPINK's mini album 'DEADLINE', released on the 27th of last month, has sold a total of 1,774,577 copies by the 5th of this month. This is the highest first-week record in K-Pop girl group history and an increase of about 230,000 copies compared to their previous work 'BORN PINK'. 'DEADLINE' had nearly 1.9 million pre-orders during the reservation period, indicating a major success early on, and sold 1,461,785 copies on the first day alone, easily breaking the highest one-day sales record for K-Pop girl groups. With just two and a half days of counting, it dominated the Hanteo weekly and monthly charts and achieved a triple crown on the Circle Chart.

◆ Relay of global chart #1 and explosive additional demand

The explosive power of BLACKPINK's core fandom, built over time, is now making waves in the global music market beyond just the domestic scene. The new release 'DEADLINE' has topped the iTunes album charts in 38 regions, claiming the worldwide chart's top spot, and the music video for the title track 'GO' not only ranked #1 on YouTube's worldwide trending immediately after its release but also became the most viewed video within 24 hours. Currently, the global demand for the album is significantly exceeding initial expectations, leading to additional production, and final sales figures are expected to rise even more steeply.

◆ Relay of praise from major foreign media outlets like Billboard and Rolling Stone

Major foreign media outlets have also focused on BLACKPINK's spectacular return, showering them with praise. Music publication Rolling Stone stated that BLACKPINK has returned to their peak, highlighting the distinct personalities of the four members while showcasing their presence in the way that BLACKPINK does best. American Billboard also praised the title track 'GO' as the best song on the album and a true representation of BLACKPINK, reaffirming their solid status as leaders in the global music market.