'The King and the Clown' Power! Director Jang Hang-jun Takes 1st Place in K-Brand Index with Chefs' Showdown

Director Jang Hang-jun has secured the 1st place in the K-Brand Index Expert Entertainer category.

On March 9, the big data evaluation agency Asia Brand Research Institute revealed the 'K-Brand Index' for the expert entertainer category. In this ranking, director Jang Hang-jun, who directed 〈The King and the Clown〉, took the top spot. Alongside him, film critic Lee Dong-jin ranked 5th.

The 'K-Brand Index' expert entertainer category was filled with Jang Hang-jun and Lee Dong-jin, as well as Ahn Seong-jae (2nd), Choi Gang-rok (3rd), Son Jong-won (4th), Choi Hyun-seok (6th), Kim Poong (7th), Lee Yeon-bok (8th), Oh Eun-young (9th), and Jeong Seung-je (10th). Overall, in a ranking where chefs are strong, director Jang Hang-jun recorded 1st place, proving his popularity alongside the box office success of 〈The King and the Clown〉.

This K-Brand Index analyzed 190,322,808 online big data entries from February 1 to February 28, 2026, targeting the top 30 expert entertainers active in humanities, science, psychology, culture, and cuisine based on portal site search volumes.