
The representative OTT platform in Korea, Tving, has taken center stage for the 2026 World Baseball Classic (WBC). Tving announced that the fateful quarterfinal match between South Korea and Australia, held on the 9th, accounted for 83% of the total live viewer count (UV) on Tving, breaking the record for the highest viewership in this tournament. Since the match against Australia was a do-or-die situation for the South Korean team to secure a spot in the quarterfinals, the dramatic victory after 17 years drew the attention of baseball fans like never before. According to Tving's data analysis, the viewership record for the Australia match surpassed the figures from the ‘Korea-Japan match’ that captured national interest on the 7th, claiming the overwhelming first place among the four qualifying matches of this WBC.
In particular, as the match continued to be a nail-biter until the last moments, real-time traffic surged explosively. Through Tving's real-time chat service, ‘Tving Talk’, tens of thousands of fans cheered together, adding to the heated ‘digital cheering culture’. The success of the WBC is directly linked to the growth of Tving's platform. During the tournament, key metrics such as ▲new subscriber contributions ▲DAU (daily active users) ▲viewing UV showed a steep upward trend, establishing Tving as an essential platform for sports fans. Tving is providing differentiated broadcasting services, including the first-ever live pre-game show for an international baseball tournament and a fandom broadcast where special hosts and fans cheer for Korean games in real-time.
After a hard-fought battle, the South Korean team, which advanced to the quarterfinals, has now moved to Miami, Florida, USA, and will compete against the first place of Group D for a spot in the semifinals at 7:30 AM KST on the 14th. In Group D, the Dominican Republic has secured a spot in the quarterfinals with three wins, and Venezuela with two wins, but it is highly likely that the determination of which country will take first place will be decided through the matchup between the two countries, which will be held on the night of the 11th local time. The losing side will have to face Japan, the first place of Group C, in the quarterfinals, so a fierce battle is expected.



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