The Place BTS and Sunjae Chose…Goseong County, Gangwon: A “K-Content Mecca” Rising Through Drama, Film, and Music Video Shoots

Gangwon 'Goseong County', Surging as a K-content Filming Hub… A New Destination for 'Long-Stay Tourism'

Gangwon 'Goseong County' is rapidly emerging as a global tourist hotspot as it becomes a key filming location for dramas, films, and variety shows. One of the most widely discussed spots is 'Nampadae', known as the filming site for the 'BTS (Bangtan Sonyeondan)' winter package. Shaped by long-term weathering, its tafone (solution-pocket) terrain creates a breathtaking spectacle, and it also has high preservation value as a national geopark. In addition, 'Wanggok Village', where the country’s only remaining preserved traditional houses of Korea’s northern style still stand, has become the setting for the film “Dongju,” establishing itself as a go-to destination for history and culture experiences. The 'Ayajin Beach', prized for its emerald-colored sea, features as a major backdrop in dramas such as “Lovely Runner” and “It’s Okay to Not Be Okay,” driving a surge of visits from the 2030 generation. As a result, it’s drawing attention as one of the must-visit fan destinations.

Goseong County’s representative temple, 'Hwameonsa Temple', is known for its magnificent "suba" rock cliffs and an open, panoramic landscape, earning love calls from film production crews. Major productions—regardless of genre, from “Along with the Gods,” “The Battle of Ansi Fortress,” and summer vacation variety—captured this hidden gem on camera. Beyond that, 'Cheongganjeong' and the 'Songjiho' area, which retain the East Sea in view, also draw constant media attention. 'Goseong County' plans to turn media-exposed tourism resources into new travel routes and firmly establish a 'long-stay tourism' culture that will drive the local economy. Goseong County’s distinctive charm—shaped by mountains and sea, tradition and modernity—extends beyond the screen, leading visitors to step into the destination in person.