‘The Devil Wears Prada 2’, Rises to No. 1 in Advance Ticket Sales Before Release… A Runway Frenzy Promised

With the legendary return everyone around the world has been waiting for, the film 〈The Devil Wears Prada 2〉 claimed the top spot in advance ticket sales among titles slated for the same release window, just two weeks before opening—showing overwhelming box-office power.

The visit to Korea really paid off… Proof of the power of Meryl Streep and Anne Hathaway

According to the Korea Cinema Tickets Integrated Network, 〈The Devil Wears Prada 2〉 ranked No. 1 in advance ticket sales among same-period release titles as of 2:00 PM on Thursday, April 16.

Behind this surge in ticket reservations was the in-depth visit-and-promotion schedule by the key stars, which was finalized just on the 8th. Meryl Streep and Anne Hathaway directly came to Korea to connect with fans, and their wide-ranging promotional activities—from terrestrial TV programs to the YouTube segment ‘The Munmyeong Special’—are said to have pushed prospective viewers’ desire to watch to its highest point.

Twenty years later, the war on ‘the runway’ begins again… survival in a changed media landscape

This sequel picks up set 20 years after the original. Miranda (played by Meryl Streep), still as charismatic as ever as a “runway” editor-in-chief, Andy (played by Anne Hathaway), returning as the planning editor, and Emily (played by Emily Blunt), now an executive at a luxury brand—reuniting to build anticipation.

In particular, within today’s fashion ecosystem that has rapidly shifted from print magazines to digital media, their intense and realistic pursuit of career power—aiming once again to seize leadership in the industry—is set to unfold as a further expanded story.

Worldwide Theatrical Release on April 29… “Legends Never Die”

Featuring a full-cast comeback from a legend and a more dazzling fashion spectacle, 〈The Devil Wears Prada 2〉 will open in theaters in Korea first worldwide on Wednesday, April 29. From viewers who were captivated by ‘Prada’ 20 years ago to audiences of a new generation, it is expected to draw them all in and take center stage in the April theater scene.