'1680만 동원' cooking soldier Park Jihoon selected as NH NongHyup Bank’s new face

A major shake-up in the financial sector, Park Jihoon, NH NongHyup Bank’s new face—selected on the spot as 'Park Jihoon'

'NH NongHyup Bank' has chosen the ten-million-actor 'Park Jihoon', whose widespread trust has been proven, as the bank’s new flagship model and is rolling out a brand-new TV advertising campaign in full scale.

In the movie 'The Man Who Lives with the King', where he delivered a serious, weighty performance as cumulative audience numbers surpassed 16.8 million, that decisive portrayal became the key factor behind his selection as a model. The analysis is that the unwavering trust he has earned with the public is the ideal condition for a financial-sector spokesperson.

'NH NongHyup Bank' emphasized that, regarding the rationale for selecting this model, the actor’s distinctive warmth and carefully considered image perfectly align with the bank’s core vision of 'customer-centered finance', which it prioritizes above all else.

In addition, to celebrate the launch of this new advertising campaign, the bank will carry out a large-scale customer participation promotion through its official YouTube channel. Among the 100 customers selected who watch the ad video and leave their impressions, the bank will provide a variety of real prizes, including mobile coupons and silicone water bottles.