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A 40 million-copy myth, “Stray Kids” devours the global pop market
The K-pop map is being rewritten again. At its center stands “Stray Kids” firmly. Beyond a simple idol group, their rise into a major power in the global music industry sets a new historical milestone with every step.
Unstoppable firepower, “MIROH” hits 200 million views and 21st major feat
According to an official announcement from their agency, JYP Entertainment, the music video for “Stray Kids’” mega-hit track “MIROH” has easily surpassed 200 million YouTube views. Released in March 2019, this work is the title song of the mini album “Cle 1 : MIROH.” Even years after its debut, it continues to prove its lasting impact by drawing ongoing, enthusiastic support from listeners around the world.
The parade of record-breaking achievements doesn’t stop there. Earlier the same morning, the music video for “Easy”, a track from their first studio album, also seized the 100 million-view milestone. With that, they secured the overwhelming title of their 21st “music video with 100 million views or more”, showcasing their absolute influence across global video platforms.
Cumulative shipments of “40 million copies” surpassed, the birth of an unprecedented album ruler
Their domination in the physical album market beyond YouTube is even more astonishing. A total of 28 albums released in both South Korea and Japan surged past cumulative shipments of “40 million copies.” It’s an indicator that goes beyond a temporary fanbase surge, clearly proving “Stray Kids’” unique brand value and formidable capital mobilization power that run deep across the global music market.
Leadership in communication that set the arena alight, a solid bond with fans
Behind the moves of these global emperors lies close engagement with their fanbase. Last March and April, the group’s sixth official fan meeting at Incheon Inspire Arena was a stage that again confirmed their solid footing. Successful interaction with fans gathered from across the world was more than enough to heighten expectations for the next chapter “Stray Kids” will write.

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