M Countdown Climbs to 12 Million Views: Cutie Street Releases Korean Version of New Song “Prekyukyuu”

Over the sea of islands, the peninsula falls for 'Cutie Street'—a deadly declaration thrown at the heart of K-pop

The Japanese rookie girl group 'Cutie Street' on the 6th released, on the spot, the Korean-language audio for its new song 'Prekyukyuu' (ぷりきゅきゅ), signaling a major shake-up in South Korea’s music market. Analysts interpret the move as more than a one-off event release by an overseas artist—it’s a precise, provocative push aimed squarely at the K-pop market.

Previously, they took the stage on Mnet’s 'M Countdown' back on March 3 and perfectly handled mega-hit track 'Can it be cute only?' in Korean, instantly grabbing the public’s attention. At the time, the stage video sparked a surge of word-of-mouth and raced past 12 million views. That soon translated into an overwhelming set of indicators, sweeping first place on both Korea’s Spotify viral hit chart and the Instagram viral song chart.

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The group’s explosiveness never stayed confined to a temporary issue. 'Can it be cute only?' secured a spot on the notoriously difficult-to-enter Melon daily chart 'Hot 100', proving the group’s strong influence that holds up even within South Korea’s established domestic music ecosystem.

The fans’ momentum spread immediately into the offline world. Their first Korea-facing concert, set for July at Daeyang Hall on the campus of Sejong University in Seoul, recorded a full sellout as soon as tickets went on sale, showcasing the clout of a domestic fanbase expanding at a frightening pace.

A wedge driven in with a public-broadcast debut: 'Prekyukyuu' and a global path in evolution

In response to the enthusiastic support from domestic fans, 'Cutie Street' arrived on the KBS 2TV program 'Music Bank' on the 5th. The group made public for the first time the Korean-version performance of the new song 'Prekyukyuu', firing off a victory shot for a successful comeback. As their momentum continues to spread beyond the islands and into the peninsula, attention across and beyond the music industry is focused on just how far their rise will reach.