![Jennie ‘LessthanaLover’ [Provided by OA Entertainment (Odd Atelier). No redistribution or DB access]](https://cdn.www.cineplay.co.kr/w900/q75/article-images/2026-07-21/2464b5f2-7fcc-4234-b170-bce1235c32d6.jpg)
A summer song that grabs a foothold on the global stage—Jennie’s evolution
Against the backdrop of intense attention from music fans around the world, ‘BLACKPINK Jennie’ has finally declared a new musical transformation. Her agency, ‘OA Entertainment’ (Odd Atelier), announced on the 21st that Jennie’s new solo single ‘LessthanaLover’ (Less than a Lover) will be released in a surprise rollout on the 24th at 1 p.m. An image teaser that was unveiled abruptly through global SNS channels that day has sparked an explosive response from the fandom that had been waiting for the release, pushing major trend indicators such as Google Discover into the spotlight.
The new song is the result that proves an expansion of Jennie’s musical spectrum as an artist. Breaking away from tracks centered on intense, flashy performances, she foregrounded ‘lo-fi sound’ guitar riffs with a languid texture and the melodies of vintage electric keyboards. On top of that, a deeper and more mature Jennie signature vocal sits in, giving birth to a ‘summer song’ with a distinctive atmosphere all its own.
Above all, the part that piques public curiosity is Jennie’s leading involvement. She didn’t just act as a vocalist—she took the reins herself, from ‘writing the lyrics’ to ‘music video direction’, demonstrating her capabilities as a creative director. By reflecting her own clear philosophy across the entire music-making process, she maximized the completeness of the work.
‘LessthanaLover’ has already had its worth recognized through world-class festivals even before its official release. Kicking off with the U.S. ‘The Governors Ball Music Festival 2026’, it was also pre-released at major overseas music festivals including Denmark ‘Roskilde Festival’, Poland ‘Open’er Festival’, and Spain ‘2026 Mad Cool Festival’, winning rapturous acclaim from global listeners.
Her overwhelming global push is set to continue. Jennie is expected to keep appearing on top-tier stages in succession next month, including the U.S. ‘Lollapalooza Chicago’ and Japan ‘Summer Sonic 2026’, strengthening her position as a unique solo artist.

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