Short-Form Platform Word of Mouth Drives a Comeback: Jennie’s “Dracula” Rises Back to No. 10 on the Billboard Hot 100… A Record Following Rosé

Jennie’s Power That Shook the Global Pop Market: Enters the Billboard Main Chart Top 10

Jennie, a member of the global top-tier girl group 'BLACKPINK', has written a new chapter in the pop music world. The song 'Dracula' (Dracula), in which she participated as a featured artist, exploded by climbing to No. 10 on the U.S. 'Billboard Hot 100' chart.

According to a Billboard chart preview released on the 11th (local time), the 'Dracula' remix version featuring 'Tame Impala' (Tame Impala), a world-renowned musician from Australia, and 'Jennie', rose eight spots from the previous week’s No. 18 to claim No. 10. This is being analyzed as a chart “comeback” phenomenon driven by alarming speed.

A Massive Chart Comeback Fueled by Short-Form Platforms, With Sharp Gains in Detailed Metrics

The track was originally released last October as 'Tame Impala'’s solo song, but this year’s February unveiling of a remix version that adds 'Jennie'’s captivating vocals opened up a new phase. In particular, word-of-mouth spread centered on global short-form platforms, triggering a worldwide sensation.

The performance indicators are undeniably overwhelming. According to Billboard data, 'Dracula'’s weekly streams increased by 5% week over week, reaching 12.1 million plays. Even more astonishing is radio airplay: it surged 20%, hitting 23.1 million spins, firmly proving the track’s widespread popularity.

'BLACKPINK' Achieves the Fifth Major Milestone in Pop History

With this latest achievement, 'Jennie' became the second solo artist among 'BLACKPINK' members to enter the 'Billboard Hot 100' Top 10, following 'Rosé', who previously reached No. 3 with 'APT.'.

Furthermore, 'BLACKPINK' has been recorded as the fifth group in history in which two or more female members entered the 'Billboard Hot 100' Top 10 in solo credentials—continuing the legacy of legendary groups such as Destiny’s Child, Fifth Harmony, Fleetwood Mac, and The Gogo’s. The result once again underscores 'BLACKPINK'’s unique and authoritative position in the global pop market.