
Global pop icon Jennie (JENNIE) has made a stunning start to the new year in 2026 by reaching the top of the music brand index.
◆ Jennie's Solo Dominance and Rosé's Follow-up 'Reversal Myth'
According to the 'K-Brand Index' survey results for the K-POP music sector released by the big data evaluation agency Asia Brand Research Institute, Jennie's 'like JENNIE' recorded overwhelming popularity and secured the first place. This result surpasses Rosé's 'APT.', which had previously caused a global syndrome, indicating a reshuffling of the 'Queen' position in the music industry. Notably, DAY6's 'You Make Me' has climbed to second place, drawing attention. Despite the time since its release, it has proven its brand power as a timeless classic receiving 'popular picks'.
◆ IVE's Impressive Momentum... Dominating Both Title and B-Sides
The artist achieving the most remarkable success in this ranking is IVE. IVE has simultaneously placed two songs, 'ATTITUDE' (8th) and 'REBEL HEART' (9th), in the TOP 10, making them the only artist in this survey to have more than one song in the rankings. This demonstrates the high trust of listeners in the overall album tracks beyond just the title track, showcasing the power of their strong fandom through big data.
◆ The Warring States Period of K-POP... WOODZ and aespa Join the TOP 10
Additionally, Hwasa's 'Good GoodBye' has recorded 4th place, showcasing the strength of the solo queen, while WOODZ's 'Drowning' (5th) and Hwang Garam's 'I Am Firefly' (6th) have also made it to the top ranks. Furthermore, the OST 'Shower' from the drama 〈Seonjae Up and Jump〉 has reached 7th place, and aespa's 'Whiplash' has secured 10th place, demonstrating the diverse genre strength of the K-POP market.
Ryu Won-seon, the research center director of the Asia Brand Research Institute, stated, "Beyond a strong fandom, public choice has determined the direction of the rankings," and analyzed, "The key to this index is Jennie's overwhelming popularity and IVE proving to be a 'trustworthy group' loved for their B-sides as well." This survey is based on an analysis of approximately 51.11 million online big data generated in January 2026.



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