[Photo &] BLACKPINK's 'DEADLINE' Achieves 1.774 Million Copies in First Week... Dominating Landmarks in China and Japan

BLACKPINK Mini Album 3 'DEADLINE', Unprecedented Promotion Shakes the Chinese Mainland

Global top girl group BLACKPINK has showcased an overwhelming presence across Asia with their Mini Album 3 'DEADLINE'. According to their agency YG Entertainment, this promotion, in collaboration with Tencent Music Entertainment Group (TME), the largest music platform in China, was conducted on the largest offline scale in TME's history. Starting from the 27th of last month, events were held simultaneously in 20 major cities, once again proving the elevated status of K-pop.

'Open Run' Lines Covering Major Urban Centers from Beijing to Tokyo Shibuya

Major urban landmarks in China such as Macau, Shenzhen, and Ningbo were beautifully adorned in pink, symbolizing BLACKPINK. Key shopping malls in Beijing and Shanghai transformed into massive exhibition spaces embodying the album's concept, and the popup stores held in five cities attracted throngs of people. This wave of success also extended to Japan. At the popup store set up in the heart of Shibuya, Tokyo, daily 'open run' incidents occurred, heating up the archipelago as they took over large electronic billboards and record companies.

Achieving a Record of 1.774 Million Copies in First Week, Global Icon Sweeping the World's Top 3 Pop Markets

This success was proven by overwhelming figures beyond mere buzz. The mini album 'DEADLINE' recorded an astonishing sales figure of 1,774,577 copies (based on Hanteo Chart) within a week of its release, setting a new first-week record for K-pop girl groups. Dominating the Asian market, BLACKPINK has also secured top positions on the main charts of the world's top 3 pop markets, including Billboard in the United States and the Official Chart in the United Kingdom, further solidifying their status as an irreplaceable global artist.