'Chungju Man' Kim Seong-tae lands as KBS variety show MC… makes debut on 'Don Seong-tae Success Time' on the 29th

Kim Seong-tae, an official in charge who wrote a new chapter for a local government YouTube channel with 'Chungju Man', has been abruptly selected as the standalone MC for the main web variety show of public broadcaster KBS. He has drawn intense attention from the media industry after moving from the short-form stage to become the host of a long-form talk show, completely upending the paradigm of public-institution promotion with what is known as 'B-grade sensibility'.

The secret behind success that 'asks around in Seoul room rentals'— 'The Promotion God' evolves into long-form interviews

KBS said it will unveil the web variety show 'Don Seong-tae Success Time', which will be independently hosted by Kim Seong-tae, starting on the 29th every Wednesday on the YouTube channel 'KBS Entertain' (KBS Entertain). The program features a distinctive format in which Kim Seong-tae—who heads up to Seoul with the concept of chasing a bigger leap—invites success-myth protagonists from all walks of life across South Korea into rundown Seoul room rentals and digs into their raw, hands-on success know-how.

Inside and outside the broadcasting world, the collaboration is being assessed as exceptionally rare and a bold move. A KBS official said, "Kim Seong-tae, who rose into the ranks of 'The Promotion God' through unparalleled planning, teams up with KBS to break away from existing conventions and take on in-depth interviews," adding, "It will deliver fresh fun that hits audiences where it counts and also deep empathy at the same time," expressing confidence.

In particular, despite rumors of a resignation by some quarters, attention is focused on what kind of explosive synergy he will create when his outstanding planning and hosting skills—which have kept him firmly in his civil servant status and elevated the city of Chungju's official channel 'ChungTV' to a nationwide lineup—meet the established broadcasting system.