'Impixture' Yoon Tae-ho Draws the Only Doctor... Webtoon 'NEW Ilhan' Surpasses 500,000 Views

A 100-year legacy brought back to life through webtoons 'Ilhan'

A towering figure in South Korea’s pharmaceutical industry, the life story of Yuhan Corporation’s founder, the late Ilhan Yoo, has powerfully returned to the spotlight through 'KakaoPage'. The work grabs readers’ attention in an instant with an overwhelming narrative and polished artwork that go far beyond a run-of-the-mill biographical tale.

Breaking 100 years of silence with 500,000 clicks... 'NEW Ilhan'’s extraordinary surge

The webtoon 'NEW Ilhan', created to mark Yuhan Corporation’s 100th anniversary, is sparking an unusual wave of box-office-level success. As of the 8th, it has surpassed 525,000 cumulative views on 'KakaoPage', demonstrating an explosive wave of popular support. Even more striking is the astonishing average rating of 9.9. It suggests that the project goes beyond simple corporate promotional content and fully meets the public’s exacting standards as a truly complete work of art.

From the pen of the master 'Yoon Tae-ho': An independence activist and innovator born on the page

The person holding the megaphone for this work is the master 'Yoon Tae-ho' writer, who made a bold mark on Korea’s comic industry with 'Misaeng' and 'Moss'. Planned as an eight-episode series, the webtoon follows the fierce and relentless trajectory of the late 'Ilhan' Yoo. It boldly breaks away from the usual grammar of hagiographic biographies and maximizes immersion by adopting a unique framed-story setup titled 'Press Conference for Drama Production'. Amid the turbulence of history, the weighty decisions he had to make as an independence activist and as a businessman are reborn with a modern sensibility through refined direction.

Beyond a one-off event... 'Creative communication' for a 100-year company

Yuhan Corporation said the project is clearly not just a one-off event celebrating the 100th anniversary. It is a strategic move aimed at forming deep resonance with the public around the present-day value of the founder’s noble philosophy. As part of this push for innovation, it is also carrying out a distinctive collaboration with YouTuber 'Kim Sun-tae', who sparked a craze as the so-called 'Chungju Man'. By shedding the heavy image of a 100-year enterprise, the project is presenting a new paradigm for communication that is trendy and sensibility-driven.