Netflix Sweeps the Global Top 10 With ‘Donggung’ and Launches ‘Ggeomoksal’ Official Merchandise

Popular ‘Ggeomoksal’ is set to return as official merchandise.

A mascot is born inside Netflix’s latest global hit Netflix has released a series of details about the character ‘Ggeomoksal’ in the drama 〈Donggung〉 it recently unveiled. Among the announcements drawing the most attention is that ‘Ggeomoksal’ key rings in five styles and two Musinsa Standard collaboration T-shirt designs will be released through the upcoming August Musinsa Drop (MUSINSA DROP). ‘Ggeomoksal’ is a cute little mascot that follows around Choi Kwi-cheon, played by Nam Ju-hyuk, in 〈Donggung〉.

A special appeal that refreshes the mood in a horror thriller 〈Donggung〉 tells the story of Kwi-cheon and the palace lady Gang Saeng, played by No Yun-seo, as they confront a curse in which the royal bloodline of the Joseon Dynasty falls victim to mysterious deaths. Stories set in Joseon that draw on various legends often stir up fear and anxiety. Still, ‘Ggeomoksal’ refreshes the atmosphere with its cute looks and behavior—even though it is a goblin—and has won over viewers.

Racks up the Top 10 in 69 countries worldwide—and even adds a merchandise contest Currently available on Netflix, 〈Donggung〉 has proven its strength by landing on the Top 10 lists across 69 countries worldwide, including South Korea, and it took first place for two straight weeks in a TV-OTT combined drama buzz ranking announced by Gudeda Ta Corporation Fendex. Fueled by this popularity, Netflix is also steadily driving interest in the show, including by running a ‘Ggeomoksal’ decoration contest.