BABYMONSTER Unveils “MOON” MV at 12 a.m. in 3 Days, Casting a Dreamy Southern Trap Spell

“BABYMONSTER” Turns Its Global Focus Into Proof of a Unique Musical World With New Song “MOON”

The girl group “BABYMONSTER”, under YG Entertainment, will roll out at 12 a.m. on the 3rd the music video for “MOON,” the key track from its third mini-album. With their musical identity firmly established in a K-pop market often marked by sameness, the group is expected to seize the attention of music fans around the world once again.

Its agency, “YG Entertainment,” officially announced the midnight release of the music video through its official channels on the 2nd. The new track, “MOON,” is built on the minimalist Southern Trap genre, with mysterious synthesizer sounds blended in with precision. It offers a level of polished musical depth that goes beyond existing songs centered on intense performances.

In particular, this music video delivers an otherworldly mise-en-scène, an original story line that goes beyond prediction, and bold video direction that creates an ultimate sense of immersion. Through the track, the “BABYMONSTER” members fully pulled off high-difficulty choreography in which restraint and confidence coexist, raising the work’s completion.

Their daring moves have been foreshadowed since “CHOOM,” the third mini-album released in May this year. Led by the namesake title track “CHOOM,” they consecutively hit with three music videos—“SUGAR HONEY ICE TEA,” the digital single, and “I LIKE IT,” a b-side track—proving their strong global impact.

Meanwhile, “BABYMONSTER” is already cruising successfully with its massive second “World Tour”, which spans Asia, Oceania, South America, North America, and Europe, after using a Seoul performance in June as the starting signal. With the release of the “MOON” music video, expectations are high that it will serve as a key spark to further stoke the excitement of the global tour.