“I went and checked everything from the 2010s” Kiki strikes a global No. 1 surge with new song “Pop Off Pop Off”

The girl group ‘Kiki’ is perfectly reviving nostalgia from the 2010s pop music scene, triggering a shakeup in the global music market. Their new song ‘Pop Off Pop Off’ (Pop Off Pop Off) reclaimed the No. 1 spot in YouTube Music video trending worldwide immediately after its release, proving the group’s overwhelming reach.

A bet thrown into “WhyKiiiKiii”… a smart reimagining of 2010s retro

The new mini album ‘WhyKiiiKiii’ (WhyKiiiKiii), unveiled on the 10th, drew inspiration from the iconic resort of Honolulu, Hawaii. After the innocence of debut track ‘I DO ME’ (I DO ME) and the Y2K mood of the previous work ‘404’ (New Era, New Era), the group this time took a bold step to expand its sound into 2010s electronic synth-pop. According to agency Starship Entertainment, they proved the musical answer to the public’s question, “Why Kiki?” with what is “so Kiki”.

The title track ‘Pop Off Pop Off’ is a song defined by a highly addictive chorus. Member Sui said the lyrics and melody carry a message encouraging people to push through the sweltering heat. In terms of performance, they also maximized visual satisfaction by reinterpreting the ‘Shuffle Dance’ that once swept the world with a modern sensibility. Haeum and Isol are said to have completed the details after deeply studying the fashion trends from the 2010s and the music videos of senior artists in order to realize a perfect concept.

A back-to-back box office hit dominating the global charts… an unending musical spectrum

Intense 고민 and research translated directly into meaningful results. The new song not only claimed No. 1 on the YouTube Music video trending worldwide, but also secured No. 1 on the Bugs real-time chart, No. 29 on Melon ‘Top 100’, and No. 5 on the YouTube popularity surge chart, showcasing its powerful music-streaming pull spanning both home and abroad.

It follows the success of ‘404’, which led a house-genre syndrome in the music scene earlier this year, with another streak of hits. Member Kiya said they wanted to show a step forward to meet the expectations of their fan fandom ‘Tiki’. Sui, too, said she is determined to position herself as an artist who can excite the public with nothing more than the word “comeback,” without being confined to the boundaries of any specific genre.