BBGIRLS' Eunji Signs Exclusive Contract with LeanBranding, Begins Her Second Act as a Creator

Eunji, a member of the group 'BBGIRLS' (BBGIRLS), has signed an exclusive contract with full-service management company 'LeanBranding', paving the way for activities across a range of fields. The move is expected to mark an important turning point as she expands her horizons not only as an artist but also as a planner.

From music to lifestyle creator: Eunji's boundless range

On the 5th, 'LeanBranding' announced in an official statement, "We have signed an exclusive contract with 'Eunji,' an artist with outstanding talent and a wide range of charms." The company added, "As she has limitless potential not only in music but also in various other fields, we will provide our full support so she can pursue even broader activities going forward."

'Eunji' will continue her activities with the girl group 'BBGIRLS' while taking on new challenges as a 'creator.' In particular, she plans to significantly expand her scope of work by personally planning and producing 'lifestyle content' in areas of strong public interest, including beauty, fashion and everyday life. Her candid, trend-conscious sensibility—distinct from the powerful performances she has shown onstage—is expected to resonate with audiences through her work as a creator.

Her new partner, 'LeanBranding,' is a full-service management company that combines commerce and entertainment. Its roster includes artists with expertise in a range of fields, such as announcer Choi Eun-kyung, television personality Kim Bin-woo, Haein, formerly of girl group LABOUM, and culinary researcher Hong Shin-ae. 'Eunji' is also expected to create diverse synergies by drawing on the company's systematic management infrastructure.

The entertainment industry is watching to see what new work 'Eunji' will produce by combining her broad appeal and solid fan base with 'LeanBranding's' planning expertise.