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BTS Takes Over New York’s Times Square… ‘The City’ Wraps Up in 3 Days

BTS Takes Over New York’s Times Square… ‘The City’ Wraps Up in 3 Days

Major landmarks, including Rockefeller Center and cultural facilities, were taken over as large-scale dance performances and experience booths drew huge crowds.
K-pop kings who swallowed up New York’s Manhattan… The whole city turns into a massive 'Arirang' festivalGlobal pop icons 'BTS' have perfectly taken over New York, the world’s crossroads. Beyond a mere concert, the offline fan event 'The City New York' transformed the entire city into a theme park...
| James choi
Google’s ‘Gemini’ and BTS Captured in Las Vegas—60 Seconds of Overwhelming Scale

Google’s ‘Gemini’ and BTS Captured in Las Vegas—60 Seconds of Overwhelming Scale

A solo screening through the U.S. landmark ‘Sphere’ through Aug. 8. The logo for regular album ‘ARIRANG’ and Korean scenery are combined.
A synergy of ‘Gemini’ and ‘BTS’ that lit up the Las Vegas night skyAn innovative art work created by ‘Gemini’ , Google’s core artificial intelligence model, and ‘BTS’—a 21st-century pop icon—struck the heart of U. S. Las Vegas.
| James choi
TXT, after Yeonjun and Son Heung-min, set to take the mound at Dodger Stadium… set for first pitch on the 13th

TXT, after Yeonjun and Son Heung-min, set to take the mound at Dodger Stadium… set for first pitch on the 13th

Yeonjun will throw the ceremonial first pitch at the Dodgers’ game against the Milwaukee Brewers on the 13th (local time)… and will also help headline the team’s “Korean Cultural Heritage Night” stage.
“Global pop star” to take over the mound… a powerful synergy between sports and K-cultureYeonjun of the group “Tomorrow X Together” is set to take the mound at the heart of Major League Baseball : “Dodger Stadium.
| James choi
BTS Concert in Las Vegas With Unprecedented World Cup-Scale Impact Generates 450 Billion Won in Economic Effect

BTS Concert in Las Vegas With Unprecedented World Cup-Scale Impact Generates 450 Billion Won in Economic Effect

NJ Shows Draw 157,000 Spectators; HYBE Posts 450 Billion Won in Second-Quarter Revenue, Its Best-Ever Performance
450 Billion Won in Just Four Shows… The Economics of a Mega IP That Outstrips the ‘World Cup’A respected analysis has claimed that the economic ripple effects generated by the global top-tier group “Bangtan Sonyeondan” through its North America tour have officially surpassed the scale of...
| James choi
BTS’ “Idol” Hits 1.4 Billion Views on YouTube, Marking Group’s 5th All-Time Milestone in “Joseon EDM”

BTS’ “Idol” Hits 1.4 Billion Views on YouTube, Marking Group’s 5th All-Time Milestone in “Joseon EDM”

Released in August 2018, the title track pairs traditional Korean court rhythms with African beats in a dazzling, high-gloss visual world
“Joseon EDM” shows no signs of slowing down… BTS’ 5th 1. 4 billion-view recordThe mega hit by the group “BTS”, the “Idol” music video, has surpassed 1. 4 billion YouTube views, setting another major milestone in K-pop history. According to its agency, BigHit Music, the music video crossed the 1.
| James choi
BTS Syndrome Is Eternal… “Butter” Music Video Smashes 1.1 Billion YouTube Views Record

BTS Syndrome Is Eternal… “Butter” Music Video Smashes 1.1 Billion YouTube Views Record

The “Butter” MV, the second English single released in May 2021, hits 1.1 billion YouTube views as of the morning of the 27th A Billboard “Hot 100” No. 1 chart-topper, it becomes the group’s seventh music video to surpass 1.1 billion views in total, underscoring an unending surge in popularity Kicking off in Goyang, the world tour “Arirang” is cruising along, with the group set to take over New York’s MetLife Stadium in the U.S. in August
Big Hit Music said on the 27th that BTS’s hit song “Butter” music video has surpassed 1. 1 billion views on YouTube. The group’s seventh 1. 1 billion-view global mega hit in total The “Butter” music video, a digital single released by BTS in May 2021, surpassed 1. 1 billion YouTube views around 2 a. m.
| Seongchan Eol
BTS Hits the World Cup Stage, and Google Searches Explode 4-Fold

BTS Hits the World Cup Stage, and Google Searches Explode 4-Fold

Spotify tops a record 30 million plays—streaming of “Dynamite” jumps 105%
“BTS” magic in 13 minutes… the reason searches for the group surged 4 times worldwideThe group BTS took over the halftime show of the 2026 FIFA North America and Central America World Cup final, setting a new milestone in global popular music history.
| James choi
KBS·JTBC Ratings Tie at 3.4% as Spain Wins — ‘Dynamite’ by BTS Lights Up the Night

KBS·JTBC Ratings Tie at 3.4% as Spain Wins — ‘Dynamite’ by BTS Lights Up the Night

BTS Makes World Cup History with the First-Ever Halftime Show, While Jung Ho-yeon Heads to the Final as the Trophy Presenter for a 1-0 Match
At the broadcast booth of the ‘2026 International Federation of Association Football North America Cup’ final, which drew the attention of soccer fans around the world, ‘KBS’ and ‘JTBC’ staged a ratings showdown with not an inch to spare. The return of the invincible fleet, and a 3.
| James choi
BTS Fires Up the 2026 World Cup Final…With a First-of-Its-Kind, Epic Halftime Show

BTS Fires Up the 2026 World Cup Final…With a First-of-Its-Kind, Epic Halftime Show

From singing Billboard No. 1 smash “Dynamite” to outfits bearing Son Heung-min’s jersey numbers… Madonna, Shakira, Justin Bieber and other global pop stars cap the World Cup’s final bow
21st-century pop icons that hit the heart of a global festivalAbsolute power in the global music scene, “BTS” “the 2026 FIFA North Central America World Cup” final halftime show, taking full command and rewriting the history of pop.
| James choi
BTS releases Korean version of “Normal”…Halftime stage at 2025 World Cup final on the 19th

BTS releases Korean version of “Normal”…Halftime stage at 2025 World Cup final on the 19th

The “Normal” MV, carrying wounds and solace hidden behind the dazzling spectacle, is unveiled. BTS will take the halftime-show stage at the 2025 World Cup final alongside Madonna, among others, on the 19th.
Rawness and reassurance behind the spotlight leaves a mark on the World Cup final global stage Global pop icon ‘BTS’ sent a wave across the worldwide music market after it unveiled on the 17th the Korean version and music video of the standout track ‘Normal’ from its regular fifth album ‘Arirang’.
| James choi